Nearly 6 out of 10 French women have already bought organic or natural cosmetics, according to an Ifop study; Alvadiem encourages us to focus on formulas that meet the specific needs of dry, fragile skin.
Naturalness has become a spontaneous purchasing criterion, but it's not enough to treat skin discomforts. Alvadiem, a French laboratory specializing in the care of fragile skin, emphasizes that dry skin is above all looking for comfort and precise functions: nourish, protect and soothe.
Naturalness is reassuring, but function comes first
The preference for easy-to-read formulas and familiar ingredients is widespread. However, this attractiveness can mask functional requirements: dry hands, chapped lips and tight skin call for targeted responses, reminding us of the need to assess whether a formula really nourishes, protects or soothes the area concerned.
Criteria to consider when choosing a skincare product
The presence of a highlighted natural ingredient does not guarantee the consistency of the formula. A skincare product's performance depends on the combination of active ingredients, texture and actual use in the routine. The right formula combines these elements to meet an identified skin need.
«Naturalness has become a powerful reflex in our daily routines. But a reflex is not always enough: dry or weakened skin needs a care product that responds to a concrete need».», says Céline Archer, founder and CEO of Laboratoires Alvadiem.
For the brand, the next step is to better align the image of naturalness with its actual usefulness for the skin, so that naturalness ceases to be purely aesthetic and becomes a useful criterion in the daily management of skin discomforts.
