Lumson, the leading Italian company in primary packaging for skincare and make-up, will be presenting a variety of innovations at MakeUp in LA: from APP Light in PCR PE, the new lighter and more durable airless pouch bottle, to the new refillable glass jars in the Japa line.
After closing 2022 with growth of over 20 %, Lumson is ready to take on new challenges and meet industry players at MakeUp in LA 2023 - stand C39. Among the new products to be presented at the show is the 50 ml APP Light in PCR PE, which joins the large family of airless solutions with pouch. 25% lighter than the equivalent standard Lumson APP355 thanks to a reduced bottle thickness, it is also more durable thanks to the materials of which it is made (80% PEHD PCR + 20% PEHD).
There have also been improvements in CO2 emissions. A Spice analysis (an international platform that measures the sustainability of products and processes) showed that CO2 emissions generated by the production of APP 355 Light are 19 % lower than those of APP Start (another Lumson PE airless option).
Another "bonus" of this solution is its safety, i.e. the guaranteed integrity of the formula it contains. Thanks to a multi-layer pouch that acts as a barrier against external agents and protects the formula from any possible contamination, APP 355 Lidht is durable and safe. To complete the design, the bottle can be combined with Lumson's AA355 pump in PCR PP, allowing proper recycling of plastic components.
The new 50 ml and 15 ml Japa
At MakeUp in Los Angeles 2023, Lumson will also be presenting two new Japa jars in 15 ml and 50 ml formats, which will enhance the line. Replacethe refillable pot family that already includes Unique and Deluxe. A new solution for prestige skincare and make-up products. Japa jars have an elegant, solid and captivating shape, enhanced by an aluminum lid that embodies the values of "Positive Design".
Positive Design" refers to creative, practical solutions that combine the principles of the circular economy - reduce, reuse, recycle - and represent sustainable design concepts: Re-Think (packaging is eco-designed), Re-Gen (refills give new life to the glass jar), Re-Act (brands and consumers actively participate in the process of reducing environmental impact).
The range of solutions ReplaceThis emblem of Positive Design is also perfect for "educating" the end consumer to use products in a more virtuous and informed way. All these features are wrapped up in fresh, recognizable and highly customizable graphics: even the inner cup can be personalized with a brand's colors and graphics. Solutions that represent the company's excellence, forward-thinking vision and attention to sustainability.
" At this edition, we'll be showcasing some new products and a variety of "musts" from our portfolio that share functionality with a touch of sustainability as a common denominator. In fact, our aim is to shape the future of packaging with a focus on the environment, and our commitment from now on will be to plan, design and develop solutions that meet ethical, environmental and economic sustainability criteria. "said Lumson president Matteo Moretti.
