Wheaton, specialists in the supply of glass packaging, will once again be taking part in Luxe Pack Monaco. The event, which brings together premium packaging manufacturers from around the world, will be held on October 2, 3 and 4, 2023 at the Grimaldi Forum.
With over 70 years' experience in Brazil, Wheaton is an internationally recognized brand for its packaging solutions for various segments such as perfumery, cosmetics, pharmaceuticals and home care. Serving with agility, flexibility and the shortest response time on the market, it has a standard line with versatile packaging in different formats, capacities and designs. It also develops exclusive products.
Part of this vast catalog of products will be presented at Luxe Pack Monaco 2023. Among the innovations to be presented, Inner Color is an internal paint that exploits the depth and distribution of the glass, as well as the thickness of the walls and bottom. This technique also produces a three-dimensional effect that gives the product a modern, sophisticated look.
Also on display will be a digital printing solution that enables illustrations and text to be printed in a translucent, solid form, as well as high-definition images in a realistic format on the packaging. This technique, which can be used to personalize bottles, allows a virtually infinite mix of colors from the Pantone range.
Visitors to the event will also be able to discover scented silk-screening, a technique that offers sensorial packaging using perfume microcapsules, allowing the user to try out the fragrance before even starting to use the product.
The Ecoglass line of sustainable packaging, which promotes the circular economy and aims to reduce the consumption of raw materials from nature, will also be highlighted. The line offers a lightweight bottle, which contains 20 % less glass mass than a traditional bottle and reduces CO2 emissions by over 30 %. Ecoglass encourages reuse thanks to features such as the threaded end, which allows the product to be finished, and refill bottles, for example.
The Brazilian company's exhibition space will feature a 3D screen to offer visitors a differentiated, immersive experience, playfully recounting the development of perfume packaging. Used by a number of international brands in major advertising campaigns around the world, this technique promotes what is known as "anamorphic illusion", giving an impression of depth to images and generating differentiated interaction with products.
Wheaton, a pioneer in the use of biomethane.
The company is committed to sustainable practices and is the first in the world to use this renewable fuel, which partially replaces natural gas. Biomethane is a gaseous biofuel obtained from the biological decomposition of organic matter.
The company's work with this sustainable energy source has already saved around 7,000 tonnes of CO² emissions per year, equivalent to planting more than 50,000 trees over a 20-year period.
"The idea of using biomethane is to show that it is possible to combine efficiency and ecological solutions. Brazil has distinguished itself in these sectors, and it will be an honor to represent the country at such an important event for the sector."concludes Ricardo Lopes, Wheaton's Sales and Marketing Manager.
