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Thursday, October 6, 2022
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onTop cosmetics is the first Chinese beauty brand to launch sustainable cosmetic packaging made with Eastman Cristal Renew copolyester.

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In collaboration with Eastman and WWP Beauty, onTop offers Chinese consumers its innovative Renewal oil cream with molecularly recycled packaging.

onTop cosmetics has launched its Renewal Oil Cream, the first of its four major face cream products to feature packaging made of Eastman Cristal Renew copolyester with 50% certified recycled content.* onTop cosmetics is the first Chinese beauty brand to use Cristal Renew, a sustainable resin from Eastman's molecular recycling technologies. This industry-leading skincare packaging is the result of close collaboration between onTop's value chain partners – WWP Beauty and molecular recycling pioneer Eastman.

onTop cosmetics is the first Chinese beauty brand to launch sustainable cosmetic packaging made with Eastman Cristal Renew copolyester. In collaboration with Eastman and WWP Beauty, onTop offers Chinese consumers its innovative Renewal oil cream with molecularly recycled packaging.

onTop cosmetics is the first Chinese beauty brand to launch sustainable cosmetic packaging made with Eastman Cristal™ Renew copolyester. In collaboration with Eastman and WWP Beauty, onTop offers Chinese consumers its innovative Renewal Oil Cream with molecularly recycled packaging.

"onTop strives to create lightweight packaging, which is part of the attitude towards sustainability," said Emma Ni, CEO of onTop. "We are actively looking for lightweight, beautiful and environmentally friendly solutions for formulas and packaging. Based on this mission, we chose to manufacture sustainable packaging in Eastman Cristal Renew for our newly launched cream. Our efforts, however modest, are aimed at reducing consumption and the impact on the environment and, ultimately, at making the earth 'lighter'."

onTop worked with WWP Beauty to develop the primary packaging for version 2.0 of its Renewal Oil Cream, recognized by Mintel as an "innovative product" in January 2022. Mintel cites the oil-cream texture of the product that allows the addition of lipids such as ceramide 2, phytosterols and fatty acids to nourish the skin. The formulation also uses Topnatrol, a patented emulsifying technology based on natural active ingredients rather than synthetic emulsifiers.

For onTop Renewal Oil cream, WWP Beauty saw the opportunity to design packaging as innovative as the product it contains. The company was looking for sustainable packaging that would allow its skincare product to move up a gear. Eastman's Cristal Renew, made using molecular recycling technology that uses plastic waste as a raw material instead of fossil resources, met his expectations. These technologies break down plastic waste into its fundamental building blocks and use it to create new, high-performance materials. As a result, Cristal Renew offers brands the same level of performance and design freedom they expect from Eastman resins for luxury cosmetics packaging. It also offers significant environmental benefits, including landfill diversion and reduced greenhouse gas emissions.

For WWP Beauty, the collaboration with Eastman and onTop provides a platform to show how the brand can help its customers leverage the latest material innovations to improve the sustainability of its products.

"Working with customers to create a space where we can bring sustainable and innovative beauty products to customers globally is at the heart of what we do," said Jennifer Adams, CEO of WWP. "This collaboration with onTop and Eastman is a milestone for WWP Beauty in our journey to advance sustainability in the beauty industry."

The recycled content of Eastman Renew products is certified by the International Sustainability & Carbon Certification (ISCC Plus), allowing brands to benefit from the transparency and reliability of independent third-party verification of recycled content claims.

"We are thrilled to be part of the launch of this product with onTop and WWP Beauty and see how Cristal Renew improves the sustainability of such an innovative product," said Tara Cary, Head of Cosmetics and Personal Care Packaging at Eastman. "By bringing its Renewal oil cream to the market, onTop is leading the industry in sustainability for Chinese consumers."

*Recycled content is obtained by allocating recycled plastic waste to Cristal Renew using an ISCC-certified mass balance process.

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