In collaboration with Eastman and WWP Beauty, onTop is offering its innovative Renewal oil cream with molecularly recycled packaging to Chinese consumers.
onTop cosmetics has launched its Renewal Oil Cream, the first of its four major face cream products to feature packaging made from Eastman Cristal Renew copolyester with 50 % of certified recycled content.* onTop cosmetics is the first Chinese beauty brand to use Cristal Renew, a sustainable resin from Eastman's molecular recycling technologies. This industry-leading skincare packaging is the result of close collaboration between onTop's value chain partners - WWP Beauty and molecular recycling pioneer Eastman.
onTop cosmetics is the first Chinese beauty brand to launch sustainable cosmetic packaging made with Eastman Cristal Renew copolyester. In collaboration with Eastman and WWP Beauty, onTop is offering its innovative Renewal oily cream with molecularly recycled packaging to Chinese consumers.
onTop cosmetics is the first Chinese beauty brand to launch sustainable cosmetic packaging made with Eastman Cristal™ Renew copolyester. In collaboration with Eastman and WWP Beauty, onTop is bringing its innovative Renewal Oil Cream to Chinese consumers with molecularly recycled packaging.
" onTop strives to create lightweight packaging, which is part of the attitude towards sustainability " said Emma Ni, CEO of onTop. "We actively seek lightweight, beautiful and eco-friendly solutions for formulas and packaging. Based on this mission, we chose to make a sustainable package out of Eastman Cristal Renew for our newly launched cream. Our efforts, however small, are aimed at reducing consumption and environmental impact and ultimately making the earth 'lighter'."
onTop worked with WWP Beauty to develop the primary packaging for version 2.0 of its Renewal Oil Cream, recognized by Mintel as an "innovative product" in January 2022. Mintel cites the product's oil-cream texture, which allows for the addition of lipids like ceramide 2, phytosterols and fatty acids to nourish the skin. The formulation also uses Topnatrol, a patented emulsifying technology based on natural active ingredients rather than synthetic emulsifiers.
For onTop Renewal Oil Cream, WWP Beauty saw an opportunity to design a package that was as innovative as the product inside. The company was looking for a sustainable package that would take its skincare product to the next level. Eastman's Cristal Renew, made with a molecular recycling technology that uses plastic waste as a raw material instead of fossil resources, met their expectations. These technologies break down plastic waste into its fundamental building blocks and use them to create new, high-performance materials. As a result, Cristal Renew offers brands the same level of performance and design freedom they have come to expect from Eastman resins for luxury cosmetics packaging. It also offers significant environmental benefits, including landfill detour and reduced greenhouse gas emissions.
For WWP Beauty, the collaboration with Eastman and onTop provides a platform to show how the brand can help its customers leverage the latest material innovations to improve the sustainability of its products.
" Working with customers to create a space where we can bring sustainable and innovative beauty products to customers globally is at the heart of what we do " said Jennifer Adams, WWP CEO. " This collaboration with onTop and Eastman is a milestone for WWP Beauty in our efforts to advance sustainability in the beauty industry. "
The recycled content of Eastman Renew products is certified by the International Sustainability & Carbon Certification (ISCC Plus), giving brands the transparency and reliability of independent third-party verification of recycled content claims.
" We are excited to be involved in the launch of this product with onTop and WWP Beauty and to see how Cristal Renew improves the sustainability of such an innovative product " said Tara Cary, Eastman's market manager for cosmetics and personal care packaging. " By introducing its Renewal oil cream to the market, onTop is leading the industry in sustainability for Chinese consumers. "
*Recycled content is obtained by allocating recycled plastic waste to Cristal Renew using an ISCC certified mass balance process.
