Oriflame's "Optifresh" line now offers five ready-to-recycle high-density polyethylene (HDPE) toothpaste tubes with screw caps using patented Greenleaf 2 tube technology. Even with a thinner laminate sheet and up to 20 % less virgin plastic in the sleeve, this unique technology provides maximum protection from light, oxygen and moisture while saving energy.
"Oriflame is synonymous with environmentally friendly products in terms of both formulations and materials and packaging, says Wyn Thomas, Packaging Category Manager at Oriflame. Greenleaf tubes are perfectly aligned with our company philosophy and help us reduce environmental impact and improve circularity while providing the best customer experience."
Greenleaf 2 tube technology allows tubes to be recyclable wherever local collection programs are available. Generation 2 pipes are recognized by the Association of Plastic Recyclers (APR) in North America, and by RecyClass and SUEZ.circpack in Europe. These certifications confirm that they can be recycled within existing HDPE bottle recycling streams.
"We are proud to support Oriflame in its commitment to sustainability, while pursuing our own goals of achieving 100 % recyclable or reusable packaging by 2025."says Gilles Swyngedauw, Vice President Sustainable Development & Innovation at Albea.
