Joining forces to be stronger, faster and more efficient in the deployment of their CSR policies is the sustainability strategy implemented by the two SMEs Orlandi and PO Groupe. The aim is to offer the perfume industry high-performance, environmentally-friendly products based on each company's expertise.
A "win-win" alliance
Today, the entire perfume industry is mobilized, from formula design to packaging recyclability. "The small size of our companies enables us to be nimble and therefore quick to respond to this unavoidable challenge," declare the two players in unison. "We don't have the same means at our disposal as the big groups to develop a CSR strategy on all fronts, so it's vital that we join forces to pool our energy, resources and talents in the search for solutions."
The PO Groupe has the technical expertise to apply embossing, gilding, laminating, varnishing, silk-screening and die-cutting finishing techniques to paper and cardboard substrates. Proud of its artisanal model, since 2012 it has been offering innovative technology and technical expertise in printing and perfuming paper and cardboard for olfactory communication and marketing. An innovation characterized by perfect mastery of the interactions between the substrate, the inks and the fragrance. PO Groupe already accompanies a number of projects for the entire industry, including some of the most prestigious brands who appreciate its creativity, ingenuity and innovative spirit.
Orlandi, for its part, has expertise in fragrance sampling, as well as a real understanding of the perfume and cosmetics industries, particularly the luxury segment, which it has been supporting for several decades in its communication and olfactory marketing strategies across all distribution channels.
"Orlandi's expertise in sales and marketing development, coupled with PO Groupe's mastery of production, enables us to offer the perfume industry an olfactory marketing solution capable of supporting their CSR policy and meeting consumer expectations," emphasizes Philippe Ughetto, Senior VP of Orlandi EMEA.
"Our technical solutions were recently assessed as recyclable by customers and by CEREC (Comité d'Evaluation de la Recyclabilité des Emballages papier-Carton). What's more, PO has 3 production subsidiaries in France for the design/manufacture and delivery of its products, guaranteeing a short, local circuit made in France", explains Benoît Frassaint, CEO of PO Groupe.
This joint initiative, which accompanies the CSR efforts and policies already implemented by each partner, promises to be a real gas pedal, the promise of a lever for growth and sustainability.
