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Pochet's "couture" packaging for the latest Alexander McQueen fragrance

The intense black cap, the majestic plumage of the extremely fine collar and the bottle with its curves delicately emphasized by a patinated gold base: each element of the case for the new Alexander McQueen fragrance, "Couture", calls on the combined expertise of the Pochet Group.

Zamak was the ideal material to sublimate the infinite richness of detail in the bezel, designed by Qualipac. The feathery blades and patinated gold look are the result of a succession of delicate operations, including the application of enamel by syringe. The cap, with its fine, tactile relief, is injected with no visible parting line, and rises above the gold-galvanized collar, which houses the Solev-varnished signature ring.
The bottle, a deep, glossy black with gentle curves, was designed by Pochet du Courval. Its smooth surface is enhanced by a sober silk-screen print. The high-level technological equation provided by the Pochet Group is also reflected in the assemblies. A unique, specific expertise that takes into account all the dimensional and technical imperatives of materials, to guarantee the finest customer creations.

https://www.groupe-pochet.fr/

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