Spanish start-up Idony Cosmetics has selected Quadpack's 4.5 ml Gala dip-in packaging for its lipsticks, bronzers and blushes. The packaging, decorated to give the formula a high-end look, has been optimized for each formula and paired with the right applicator for easy, highly pleasant application. All three solutions are made from recyclable PET (polyethylene terephthalate) in a single-material design, in keeping with the brand's eco-responsible values.
Based in Barcelona, Idony creates authentic, sustainable cosmetics. Its vegan and non-animal-tested products have been designed with a minimalist spirit, inspired by the Mediterranean lifestyle. After meticulously developing her liquid formulas, finding her a packaging partner was no easy task. "It wasn't easy, because we had a long list of criteria to meet.es to meet: a quality design, perfect operation, a recyclable product and versatile customization options. We found Quadpack right next door, a leading supplier of cosmetic products who gave me the opportunity to work with them.t focus on sustainability".explains Marta Domínguez, founder and CEO of Idony.
Quadpack's category specialists helped the brand explore options and navigate the sustainable attributes of the different packaging types. Idony ultimately chose the Gala model as the one that best suited its needs. The choice of applicator was crucial to maximizing the benefits of each product and delivering an optimal experience. Samples were provided to Idony and its filling partners for testing throughout the development process. "It was amazing to see how a simple packaging solution can be adjusted and adapted to different textures and formulas while remaining aesthetically consistent across all three formulas."explains Marta Domínguez.
Dream Paint Bronzer and Dream Paint Blush, two silky, ultra-light face formulas, now feature The Essential applicator. Its rounded spatula features two reservoirs on either side to hold a large amount of product, eliminating the need to dip the applicator. The Essential is extremely flexible and soft for smooth, easy application.
Lip Bloom Oil & Tint, meanwhile, features The Irresistible applicator. The formula combines a lip oil with a long-lasting tint. The Irresistible's spoon-shaped applicator is designed for high-pigmentation lip products, with a central reservoir and rigid tip for maximum control. Quadpack has integrated a customized wringer into the bottle to ensure optimal product distribution on the applicator tip.
The three packages feature an elegant, harmonious design, with a pastel cream cap and the Idony brand silk-screened on the bottles. The self-tanner and blush bottles are transparent so that the formula is visible, with a slightly frosted finish to add a touch of sophistication. The lipstick bottle is opaque, injected in the same color as the cap, to protect the light-sensitive ingredients.
The brand was launched in late 2024 and consumers love it, saying its "superb" packaging is "Minimalist and very practical to carry in your bag".. Valeria S. states in an online review of Lip Bloom Oil & Tint: "It's very easyto apply. The design is super chic, I love it!"
Quadpack will be present at Luxe Pack Monaco from September 29 to October 1, 2025.
