It's time to take stock for ADF, PCD, PLD and Packaging Première, the Paris Packaging Week trade shows that closed its doors on January 26 after two days of very intense meetings. For the first time in its history, this international event, organized by Easyfairs, brought together not three, but four major packaging innovation shows at Porte de Versailles in Paris: PCD for beauty products, PLD for premium beverages, ADF for aerosols and dispensing systems, and the new Packaging Première for luxury products. This key event for packaging players attracted 12,747 people over two days, or 8,988 visitors, an increase of 30% compared to the June 2022 and January 2020 editions, representing over 2,500 brands and design agencies. They all came to get inspired, network or present their latest innovations, confirming Paris Packaging Week's status as the leader in its sector.

"  We are extremely satisfied with the results of this edition, which returned to its historical schedule after two years disrupted by the pandemic. Once again, we have demonstrated the relevance of this event for packaging professionals and the brands that call on them. The number of visitors is constantly increasing and the arrival of Packaging Première, dedicated to the world of luxury, has aroused the interest of big names that had not yet come to this event. Between exhibitors, conferences and awards, Paris Packaging Week brought packaging innovation to life in its aisles, with professionalism and enthusiasm. "says Josh Brooks, marketing director of Paris Packaging Week.

More than 2,500 brands, including the biggest names such as LVMH, L'Oréal, Chanel, Gucci, Unilever, Estée Lauder, Pernod Ricard, Diageo, Rémy Cointreau and many others sent their teams (purchasing, design, innovation, marketing, packaging, logistics, etc.) to Paris Packaging Week. Their goal: to identify future partners among the manufacturers and exhibitors present; to be inspired by the winners of the Packaging Innovation Awards; to discover the latest innovations in the field of primary and secondary packaging; to get informed and debate during the numerous conferences and talks organized during the two days of the event.

For its 2023 edition, Paris Packaging Week brought together four major trade shows, including, for the very first time in the capital, Packaging Première, dedicated to packaging in the luxury, delicatessen, accessories, jewelry and fashion sectors. This novelty attracted suppliers and major brands that had not previously attended the event, while the historic shows repeated their successes of previous years:

• PCD, the first packaging innovation show for perfumes, cosmetics and personal care products.
• PLD, the must-attend exhibition for premium beverage packaging.
• ADF, the only global event dedicated to innovation in aerosols and dispensing systems
• Packaging Première, the Parisian trade show dedicated to the packaging of luxury products

ADF also benefited from a unique agreement with FEA, the European Aerosol Federation, which groups 28 national aerosol industry associations around the world. By combining, for the first time, its bi-annual Global Aerosol Events show with ADF, it has increased its impact and attractiveness.

WiSeed, a leading digital investment platform, is launching a fundraising campaign to benefit Pumpart, a start-up from Paris that has developed an alternative to the usual packaging of everyday products, thanks to its Tubairless technology.

The climate emergency is at the heart of the concerns of the French, while more than 30 billion plastic tubes are consumed each year in the world. These tubes do not provide sufficient protection for the increasingly natural creams and are difficult to recycle because of the cream residue. It is estimated that up to 25 % of the products contained in these packages are wasted and remain stuck in them.

With this in mind, the Parisian start-up Pumpart has developed an innovative, ecological and economical technology, constituting a real alternative to traditional packaging for everyday products. The patented Tubairless solution reduces product waste, prolongs the freshness of creams, reduces plastic materials, while facilitating the recycling of bottles, and finally, offers a price 25 % cheaper than airless bottles.

This patented technology consists of integrating a flexible pouch into a tube and creating a pressure zone on one side of the tube. The pouch contains the product and retracts as the consumer presses on this area which acts as a pump. The pouch acts like a piston that pushes the cream with each press, until the last dose, so that not a single drop of product is wasted.

This solution adapts to most of the products already available on the market, and has already won over more than 100 cosmetic brands, including a world leader such as Bioderma. Pumpart realizes 30% of its sales in export, in Europe and in the United States.

Awarded several times, and notably in 2018 with the prestigious Global Packaging Innovation Awards Diamond Finalist ,Pumpart aims to raise €500,000 in convertible bonds. The funds raised will be invested in growth drivers, and will be used to integrate its new, latest-generation production line, to carry out the development of ever more eco-responsible configurations, particularly cardboard-based, and to strengthen its team through sales and engineering recruitment. 

The only minimum of the project realization of 300 000 € has already been reached in one month. 

Xavier Sutty, President of Pumpart comments: "Faced with the need to accelerate our investment plan to meet the demands of our clients, we sought a quick and alternative financing solution by turning to Wiseed, whose community supports positive impact companies." 

Jean-Marc Clerc, CEO of WiSeed Transitions states: "Our participatory financing platform is historically committed to serving start-up companies.up and SMEs that innovate in the field of green growth. Pumpart is a pioneering company whose unique technology meets a strong demand and which has demonstrated the relevance of its business model with a full order book. We are very confident in its ability to achieve its objectives and proud to support a company with a positive impact on the planet.