German cosmetics manufacturer Schwan Cosmetics will be presenting its new Glow Stick at MakeUp in LosAngeles, February 14-15, 2024.
Both corrector and illuminator, Glowy Blur Stick is a versatile make-up product with active skincare ingredients. The stick evens out skin tone, giving it a natural, rosy appearance for a healthy, luminous complexion. Its formulation includes hydrasalinol, ginger, salicornia, limnanthe seed oil and many other moisturizing and skin-protecting components. Its lightweight, serum-like vegan formula is a blend of skin care ingredients, jojoba and cocoa butter that help the product glide onto the skin and integrate seamlessly.
Glow Stick is a product that can be applied directly to the skin without the need for make-up tools. For a soft look, the product can be blended with a finger.
This product is a response to studies indicating that consumers want to see more active skincare ingredients in cosmetics, as well as to the strongly growing trend towards multi-purpose make-up, and the link between mind-body wellness and beauty routines.
The stick is one of the expressions of Schwan Cosmetics' new Color & Care strategy, which offers the latest fashionable looks while providing make-up wearers with proven skincare benefits in products for the face, lips, eyes and eyebrows," says the company.
"The pandemic has sparked a huge upsurge in interest in skincare. While the scientifically proven benefits of skincare have mainly focused on skincare products such as moisturizers and serums, the demand for skincare ingredients in make-up has skyrocketed. Hence our strategy to develop our Color & Care range".explains Stefanie Strittmatter, Director Global Category Management LIP at Schwan Cosmetics.
The Power Up Your Pout lip pencil, also part of Schwan Cosmetics' new Color & Care range, was named a finalist in the MakeUp in Los Angeles "IT Awards". This lip pencil features interchangeable cartridges containing a formula infused with peptides and jojoba oil. It was recently launched by the company to plump, define and fill lips.
"With our Color & Care strategy, we want to demonstrate that with a sound scientific approach and advanced skincare ingredients, color cosmetics can achieve visible skincare results with the same level of effectiveness as skincare products themselves. The nomination of Power Up Your Pout is a great recognition of our efforts to provide the highest quality products that remain at the forefront of the latest trends."concludes Stefanie Strittmatter.
