For its new fragrance line, a symbol of audacity and determination, Lancôme has drawn on the multi-material expertise of the Pochet Group to create a technically unprecedented bottle. The tall, extremely slender shape, just 15 millimeters thick, is a first in the perfume world. Mastering the straight columns over the entire height, as well as the flat base and square shoulders, was also a major technical challenge. At the center of the bottle, the concave halo, designed in the mold, makes the light particularly vibrant. The transparency, brilliance and finesse of the glass are enhanced by the gilded aluminum frame, also of extreme finesse. Qualipac's mastery of 90° metal bending and curved shaping enables the frame to be glued with the utmost precision, perfectly embracing the entire length of the bottle.
Designed as a familiar nomadic object, the bottle is also refillable to optimize its impact on the environment.

Finally, Lancôme beauty consultants are equipped with a Priminter-designed case to hold the bottle, which they carry over their shoulder like a couture accessory.

Bianca de la Garza chose Cosmogen's Tense tube and Squeeze'n Pentaball for their elegance and quality of application.

"For me, formulation is just one step in making an excellent beauty product. I also have to think about how the formula will be delivered, to guarantee my customers' satisfaction. I've seen the superior quality and innovation of Cosmogen's dispensing solutions. I want the best for Bianca de la Garza Beauty's customers, so the choice was easy."says Bianca de la Garza on Instagram.

Cosmogen's Tense tube, already adopted by Clarins (Multi-Active Yeux), Nixe (Nuxellence Zone Regard) and Lierac (hydra-smoothing eye gel), is now one of the targeted packs preferred by leading cosmetics brands. Its cold-effect zamac tip gently smoothes the skin. 

The Squeeze'n Pentaball dispenses just the right amount before application, and preserves the formula thanks to its on/off rotating head sealing system. patented. It offers performance and delicacy. 

To meet the brand's demand for an eco-responsible makeup product, Texen CEICA's industrial site has focused its efforts on saving materials and reducing the number of components. Available in 36 shades, Color Queen is an eyeshadow enriched with ultra-pigmented oils.
Made in injection, the case is composed of two parts with a holographic hot stamping decoration on the base, and silver on the lid. The assembly of the two parts is done in line with the injection of the cover.

A responsible box

To minimize the material and the number of components, this case is clipped and therefore without metal pins and the rear base is hollowed out. Such an eco-design will have allowed to save about 25 % of plastic material compared to a more traditional design.
This development is part of the group's overall CSR approach. In the priority field of eco-design, Texen innovates, identifies and analyzes in order to anticipate and meet the expectations of brands by developing products that are increasingly environmentally friendly.

In the vein of a zero-defect make-up product, Sisley entrusted Texen Beauty Partners with the development of a practical, refined pack. The result is a case in which aesthetics and technology come together seamlessly.

Sisley has concentrated its cosmetic expertise in this box. This lightweight powder promises perfect, ultra-luminous, smoothed skin.
Texen Beauty Partners has joined forces with the beauty of the gesture by developing this sober, elegant and stylish case.

Absolutely beautiful!

Square in cross-section, a shape dear to the brand for its elegance and practicality, this case is made up of 4 parts. It is entirely metallic, with a gunmetal finish and the brand's "S" screen-printed in pink. It closes with a magnetic system and contains a mirror with the Sisley logo in white, protected by film.