ROCHAS (Interparfums) has chosen VPI (Faiveley Plast Beauty), a French specialist in the injection and decoration of aesthetic plastic parts for the creation of the ROCHAS Girl cap.
Launched in France in March 2021, Girl de Rochas pays tribute to women and is fully in line with the expectations of today's consumers who are always looking for more and more eco-friendly creation.
Interparfums wanted to sublimate the hood of this brand new feminine fragrance with a light and matte hue in the spirit of the bottle with a minimalist design.
The smooth cylindrical partially recycled plastic cap is made up of bio-based PP for the interior, recycled PET and mineral-laden bio-based PP for the outdoors. VPI thus guarantees a minimum of 42% recycled and bio-based material in weight in the product.
These combinations of materials made it possible to obtain and respect the same pastel green hue of the bottle. "Environmentally friendly actions are firmly rooted in our company's policy. It is to respond to the requests of our customers and to accompany them in their strategy and CSR approach that we have developed this cap" stresses Marc Beltrami, Commercial Director VPI. This hood, a real technical challenge, is the result of a close collaboration between the Teams of Interparfums and VPI in accordance with an eco-design approach. It dresses the 3 countenances developed by Rochas: 40, 60 and 100ml