With its SEVA, Solution Ecoresponsable, Vision d'Avenir glass, the Pochet group has co-developed with L'Oréal, for one of its licensed perfume brands, Viktor and Rolf, the first perfume bottle containing 10% of recycled glass sourced exclusively from the high-end perfume industry. The two limited editions of Bonbon and Flowerbomb feature a brilliance and transparency comparable to that of classic Pochet du Courval glass, with an optimized environmental footprint.

"With SEVA, we wanted to offer our customers a solution that would reduce the product's environmental footprint while preserving the aesthetic appeal of our glass. That's why we have set up a closed-loop process for high-end perfume bottles," says Pierre Dehé, CSR Director for the Pochet Group. "This enables us to maintain the quality of our top-of-the-range glass, while setting up a virtuous cycle," he adds. Symbolically, one perfume bottle gives birth to another.

SEVA glass is naturally at the heart of the Pochet Group's CSR commitment, as part of its approach to sustainable development. Excellence & Responsibilitywhich brings together all the Group's environmental and social programs.

Seram launches a collection of made-in-France pouches, with customizable fabrics and cords made from recycled fibers. The company draws on its long-standing textile expertise, combined with its multiple and innovative technological know-how. It thus reaffirms its commitment to an eco-responsible approach.
This proposal is part of a wider range of gifts, including customizable key-rings at the point of sale, which federate an interactive customer experience: the metal key-rings are adorned with a laser-cut and engraved textile patch ready to receive metallic letters to be applied manually, or hot-stamped using the Gravotech process, via an application. An attribute of luxury, Seram's customizable gifts are part of its mission to enhance brands.

Ultra-personalization at the point of sale, a turnkey solution from Seram with Gravotech
Seram has designed a turnkey POP solution that takes the form of an elegant, illuminated display. A drawer houses a metal alphabet, as well as various media that consumers can personalize. A machine Gravograph from Gravotech is positioned next to the display for hot stamping. Consumers can choose between mix & match brackets / branding to personalize your product. The whole system requires very little space.

Part of the Diam Pack division, Diam Color operates in the plastic injection and coloring of dummies and testers for the skincare, make-up and perfume segments. To anticipate brand expectations, Diam Color presents its Full BuY global service offering.
With three of its own factories, in France and China, and a team of 100 people, including a dedicated color division (10,000 references and 600 new shades every year), Diam Color has confirmed its position as a benchmark on the European market. Aware of the challenges faced by testers and dummies at points of sale, Diam Color is pushing its offer towards a full-service approach, in line with the support strategy the group is developing for brands.

"We have the tools to support brands"
In a context where the point-of-sale plays a major role in the customer journey, products and discovery tools such as testers and dummies are tending towards theatricalization. The relevance of these merchandising tools directly conditions the act of purchase. Constantly handled, dummies and especially testers therefore deserve a constant standard of quality, which Diam Color is able to guarantee retailers.

 Full BuY, an all-comfort offer.
With this in mind, Diam Color has set up a global service offering, from the design/manufacture of packs to complete stock management: in-store monitoring of modules, product and shade replenishment, delivery and installation at points of sale in Europe...

Named Full BuYThis commercial concept is in line with the Diam Group's development strategy, enabling it to exploit its full range of skills and tailor its offering to customer expectations.

For its very first Flash Nude make-up range, Filorga and Texen Beauty Partners have shared the challenge of creating a pure, sleek case to match a powder full of promise.
In keeping with their anti-aging expertise, Filorga Laboratories are introducing a make-up line that borders on skincare. A case in point is Flash Nude, a multi-corrective, sublimating powder whose marine active ingredients provide a regenerating, smoothing effect for a flawless complexion.

Perfect target
For this product, Filorga wanted a simply elegant case, whose deep black enhances the immaculate whiteness of its formula. Accompanying the brand in its aesthetic research, Texen Beauty Partner opted for the fashionable square case, developed with one of its privileged partners in Asia.
Injected in ABS, this standard pack features a custom-made interior insert to accommodate a 59 mm bucket.
A matte finish gives the case a velvety feel. The logo is highlighted by silver hot stamping. Injected in ABS, this standard 6.2 g pack features a custom-made inner insert to accommodate a 59 mm cup.
The packs are delivered empty for packaging by the brand of its signature formula.