Léa Nature has acquired Bo.Ho Green, creator of a wide range of colorful, high-quality organic and natural make-up at affordable prices, from the alter equity investment fund.
Based in Lyon and launched in 2012, Bo.Ho Green has strong societal and environmental commitments. As a "committed beauty creator", it is committed to an eco-design approach, using natural raw materials from organic farming in the formulation of its certified organic and Cosmebio-labeled products; its products, sold at reasonable prices, are free of superfluous packaging and with cardboard and wood packaging from responsibly managed forests. It has chosen to entrust its logistics to an Etablissement et Service d'Aide par le Travail (ESAT), which employs 25 people. Like Léa Nature's organic brands, Bo.Ho Green is a member of the global and philanthropic "1% for the Planet" movement, and has supported the Nicolas Hulot Foundation for Nature and Mankind since 2016.
With a team of 10 employees, Bo.Ho Green's dynamic development is driven by its 2 passionate managers, Hanane Bourimi and Vincent Riberi. The company is growing strongly, with sales expected to increase this year by +20% to €4.5 million. Its products are sold mainly in organic stores (notably Biocoop and La Vie Claire), pharmacies, parapharmacies, e-commerce and export markets.
This acquisition reflects Léa Nature's determination to continue investing in the development of its organic cosmetics and make-up business. The company has just inaugurated its new center of expertise and innovation in organic and natural cosmetics, a high-performance, environmentally-friendly facility located opposite its head office (17).
Léa Nature will bring its manufacturing, R&D and marketing expertise to Bo.Ho Green.
The Bo.Ho Green Make-Up brand is perfectly in line with Léa Nature's commitment to quality, natural and organic formulation, and safety, and shares its approach to social and environmental responsibility.
