From 1^erto October 3, 2018, visitors to this year's Luxe Pack Monaco will be able to discover a remarkable combination of exclusive packaging and digital functionalities at the Digital Village. In particular, Kurz will be showcasing its Black Box, which enables end-users to enjoy numerous brand-related experiences and provides brand owners with valuable information on product movement.

A holographic label provides access to
A label on the Black Box serves as a portal to product information and interaction. Featuring a holographic design, serialization and QR code, it is at once a decorative element, easily recognizable proof of authenticity and protection against counterfeiting. Behind the metallized decoration lies a chip that can be read by a cell phone. Holographic metallization has no effect on the transmission of information.

Interaction with brands
Kurz's Black Box demonstrates how communication between the end consumer and the brand can be established at two levels of interaction. By scanning the holographic label with their cell phone, consumers can access a promotional action and install an application. In a second step, this application provides access to specific product information, exclusive offers or discounts.

Traceability and transparency
At the stand, the Kurz team presents visitors with the product information available to brand owners. A simple scan with the cell phone gives access to Kurz's extensive Trustcode database. This makes it possible to obtain information on the product, its place of manufacture and date of manufacture, and to verify its authenticity. By locating products and providing information on their movement and destination, brand owners can detect parallel market activities. They also receive data on where the product was scanned, as well as information on consumers' digital behavior, and can gain an overview of the various interactions.

The Pochet Group draws on its unique combination of expertise to create Carat, the new fragrance for the House of Cartier.
Inspired by Art Deco in a contemporary reinterpretation, the faceted bottle is designed like a diamond of absolute purity. The quality of Pochet du Courval glass, renowned for its brilliance and transparency, combined with the hot glass expertise of our teams, made this creation possible. The regularity of the extremely sharp edges required all Pochet du Courval's expertise in tool design and demolding. The bottle's shoulders, flat at 90°, were also a real technical challenge. Finally, the iridescent sheen of the bottle captures light more effectively and diffracts all the colors of the prism, mirroring the reflections of the clean-cut glass sections. This effect is achieved by thermolustration, a technique mastered by very few glassmakers today.
The cap assembly, featuring a complex multi-component assembly, is made by Qualipac. At the base, the luxurious gold-galvanized collar bears the brand's signature. The ingenuity of Qualipac's teams has enabled us to propose a two-stage tilting system for the upper part, inducing a smooth, progressive opening and closing gesture. Each time the valve is positioned, a pleasant sound is emitted to provide a reassuring effect. To underline the elegance of the whole, this top part, with its glass-like absolute transparency, is embellished on its bevelled contour with double-sided hot stamping.

Seram sharpens its expertise in mercury-free epoxy resin and offers new customization options using this polymorphous, polychrome material.
In the form of pastilles or flat adhesive patches, decors can be skilfully inserted into inserts and flat surfaces designed for this purpose, to finish off packaging in style.
Shimmering with its slightly domed relief and pleasant feel, epoxy resin contributes to the product's qualitative image. It allows an infinite variety of tones, styles and decors, alone or in combination with other materials (lace, dried flowers, etc.). Catalog and made-to-measure.