World leader in distribution systems for the cosmetics industry, Aptar Beauty + Home is committed to an ambitious environmental approach, and is now developing a range of more eco-friendly distribution solutions, particularly for make-up.
Ever greener packaging
The Aptar Group recently acquired Reboul, a specialist in metal packaging, particularly lipstick packaging, and all associated processes. Since 1921, Reboul has been shaping packaging for the finest make-up brands. Renowned for its cutting-edge expertise in metal transformation (from stamping to finishing), part decoration and multi-material assembly, it is also an expert in innovative lipstick mechanisms. It now enables Aptar to complete its catalog of expertise.
The first fruit of this new entity is a tube of refillable lipstick designed for Lush, a committed, vegan and cruelty-free cosmetics brand...
A commitment to responsible make-up
Every year, 800 to 900 million tubes of lipstick are sold worldwide, and most of them are made of plastic or contain plastic derivatives that are difficult to recycle. According to Lush, 25 billion pieces are thrown away every year in the UK (Source: everydayplastic.org). Inconceivable for the brand, which campaigns for more ethical cosmetics consumption, and a challenge for Aptar Reboul, who were invited to come up with an environmentally-friendly solution.
A major launch that shapes the future of lipsticks
Made from aluminum and brass, 40% of which has been recycled, the Aptar Reboul tube is plastic-free and designed to be fully refillable and recyclable. And it's elegant too. Lipstick refills are inserted after the black wax tab at their base has been removed: simply slide the stick into place using the slider, and the grape is in place until the next product cartridge.
A new way of consuming make-up while limiting waste.
"We discovered Reboul at the last PCD Paris show; it's one of only two companies in the world with the technology and experience to manufacture them on the scale required."
Lee Carpenter, Lush Creative Packaging
