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Friday August 12th, 2022
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Aptar Reboul and Lush towards increasingly ethical cosmetics


A world leader in distribution systems for the cosmetics industry, Aptar Beauty + Home is committed to an ambitious environmental approach and is now developing a range of more ecological distribution solutions, particularly in the field of make-up.

Ever greener packaging

The Aptar group recently acquired the company Reboul, a specialist in metal packaging and particularly lipstick packaging, for all associated processes. Since 1921, it has been shaping the packaging of the most beautiful make-up brands. Recognized for her in-depth expertise in metal processing (from stamping to finishing), decoration of parts or multi-material assembly, she is also an expert in the field of innovative lipstick mechanisms. Today, it allows Aptar to complete its catalog of know-how.

The first fruit of this new entity: the refillable lipstick tube designed for Lush, a committed, vegan and cruelty free cosmetics brand ...

A commitment to responsible makeup

Each year, 800 to 900 million tubes of lipstick are sold worldwide, and most of them are made of plastic or contain elements derived from plastic, which are difficult to recycle. According to Lush, 25 billion coins would be thrown away every year in England (Source: everydayplastic.org). Inconceivable for the brand which militates for a more ethical cosmetic consumption, and a challenge for Aptar Reboul, invited to think about a solution respectful of the environment.

A major launch that is shaping the future of lipsticks

Made of aluminum and brass, 40% of which has been recycled, the tube produced by Aptar Reboul does not contain plastic and has been designed to be fully rechargeable and recyclable. Without forgetting to be elegant. The lipstick refills are inserted there after the black wax strip placed at their base has been removed: then all you have to do is slide the stick with the cursor and the grape is placed up to to the next product cartridge.
A new way of consuming make-up while limiting its waste.

“We discovered Reboul at the last PCD Paris show; it is one of only two companies in the world that has the technology and experience to manufacture them to the scale required. "

Lee Carpenter, Lush Creative Packaging

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