To accompany the launch of Wanted Girl, Azzaro is launching a flamboyant campaign in the image of this long-awaited fragrance. Arcade Beauty innovates with a daring sample: a roll-on ampoule (Seriplast) for an unexpected gesture.
After the launch of the men's fragrance Azzaro Wanted in 2016, here comes Azzaro Wanted Girl. For this high-profile launch, the Clarins group has chosen an original, trend-setting sample.
"Nicolas Marion (International Marketing Manager - Clarins Fragrance Group), "It's fun, girly and innovative... it's Wanted!" Isabelle d'Aspe (International Marketing Director - Clarins Fragrance Group).
In partnership with Sériplast, Arcade Beauty offers this ampoule which, once broken, reveals a roll-on tip for a precise, feminine gesture. Injected in PP in the product's powdery pink hue, this new-generation sample (1 ml), with its black silk-screened decoration, is presented in a sachet at points of sale.
