Turia is the latest addition to the Q-Line jar family from international beauty packaging manufacturer and distributor Quadpack Industries. It is a compact 10-ml jar ideal for lip balm, solid fragrances and travel formats. Versatile and easy to decorate, Turia can be used for just about any type of product.
Quadpack presents Turia within the scope of the Oracle concept. Oracle is one of the product development themes from now until 2022, grouped together on a roadmap that enables us to determine future trends. Oracle responds to the desire for sensory experiences. Packaging has to be tactile and fragrant, it has to have a deeper meaning. Oracle brings a touch of mystical new-age and draws its inspiration from wellness and traditional skincare.
To help position the product, Quadpack describes Turia's ideal target, through one of the eight personalities developed by the "Design & Advanced Technologies" team: Georgina.
So, who is Georgina? In her own words: "I love fashion, and dressing to express my moods and feelings. I feel really liberated, so don't think you're imposing anything on me! Searching for deeper meanings is second nature, and I love it when my make-up and skin products "speak" to me, through unexpected effects and scents. I really love it when a product is as spontaneous as I am, but I can also appreciate simple, unpretentious things. My friends and I are constantly talking about our new finds on social networks, Instagram in particular. I share with them everything that represents my way of being. They are my tribe.
The Turia jar is aimed at people like Georgina, meeting the expectations and desires of this kind of outgoing, sociable personality. It fits in perfectly with the multi-masking trend for lips, and can be part of a set of products meeting different needs during the day, such as moisturizer, exfoliator, color, etc. Manufactured in SAN by Quadpack at its factories in Spain, using the injection molding process, Turia is designed for alcohol-free formulas.
