Woola, the startup offering packaging made from recycled wool, announces its first participation at Paris Packaging Week, January 28-29, 2025. Woola will take advantage of the event to present its flagship products, as well as new solutions.

Every year, 200,000 tonnes of wool are burnt or landfilled in various European countries, as they are deemed unsuitable for the textile industry. Based in Tallinn, Estonia, Woola recycles this wool waste to replace bubble plastic and single-use plastic packaging.

Thanks to an innovative process, Woola transforms raw wool into a variety of products: bottle sleeves (available in four), wool wraps and bubblewool that can be used to wrap small, fragile objects, personalized and reused.

The startup will be presenting a number of new products at Paris Packaging Week, including boxes made from recycled wool, ideal for protecting watches and jewelry, and a new bubblewool range.

"We offer sustainable solutions that are also highly technical. Wool is in fact a high-tech natural fiber, and its elasticity, impermeability and resistance to extreme temperatures make it an ideal material for packaging fragile objects or those requiring special protection."says Anna-Liisa Palatu, CEO and co-founder of Woola.

Woola arrived in France just two years ago, and has won over a number of prestigious customers. Its packaging is used by luxury retailers, including two houses in the LVMH group, high-end e-commerce sites, and brands committed to sustainability such as Mademoiselle Bio and Maison Matine.

Last October, the company received the Platinium award for its wool gusseted envelope in the "Sustainable design" category at the annual Pentawards ceremony, and was also honored by the Luxury Innovation Awards in the "Sustainable luxury" category.

For its professional make-up brushes, Yves Saint Laurent Beauté has chosen a set of 15 brushes made by Cosmogen.

A global specialist in innovative, patented and responsible application solutions for cosmetics and pharmaceutical brands, Cosmogen has long-standing expertise in the design of brushes dedicated to make-up application.

The set developed for Yves Saint Laurent Beauté accompanies make-up artists on brand events and photo shoots.

Each tuft is designed for a specific area of the face: complexion, eye, eyelid. The brushes in the set share a matte-varnished black FSC wood handle with gold YSL Beauté logo, a shiny gold aluminum ferrule and a synthetic bristle tuft.

Specializing in the design, development and manufacture of primary and secondary packaging, TNT Group has created a luxurious drawbridge box in textured paper-covered cardboard, discreetly decorated with hot stamping on the outside, for British perfume house Roja.

The ingenious magnetless mechanical closing system features a plate that fits neatly into the throat. Throat, wedge and plate are clad in gold foil.

Seven references of personalized plates are delivered separately and fixed in the brand's packaging workshops, for agile and responsible stock management. For even greater performance, the wedges for the 100 ml and 50 ml formats for which this box is intended will also be delivered separately in the near future.

"Brands are looking for high-end, eco-designed, single-material boxes, usually paper and cardboard, including wedges, with a non-magnetic closure system that is efficient and in line with the perception of luxury and wonder expected on opening. The must is to design this box to suit several references, by delivering separate components and therefore totally agile in terms of the supply chain. All the while, depending on the market, respecting the regulations that apply in relation to the container/content ratio to reduce the carbon footprint. It's a subtle equation to solve, perfectly illustrated by this Roja box set, the fruit of a first collaboration".explains Virginie Pellé, Secondary Packaging Division Manager.

At Paris Packaging Week 2025, Bormioli Luigi celebrates the anniversary of its signature Inside decor.

Applied to the inner surface of the container, the Inside coating enhances the glass bottles it decorates. From the outset, Bormioli Luigi has developed this solution to be both aesthetically pleasing and technically reliable: stability and compatibility of lacquers, honing of patented technologies... Year on year, volumes have increased, benefiting a process appreciated by brands for the added value it brings (aesthetics, product differentiation, protection of formulas, etc.).

In 2023, the Parma decoration workshop will be equipped with a new machine, increasing its theoretical capacity to 40 million parts per year. At the same time, the range of available colors has been expanded to include metallic lacquers for a mirror effect and brand-new transparent shades.

Another advantage of Inside is its suitability for all complementary decorating techniques, such as silk-screening, hot stamping, lacquering, etc. It can also be used for gradient effects or two-tone hues.

Multiple applications

Initially dedicated to simple bottle shapes, the Inside decor now adapts to all geometries, including the most complex, as well as cosmetic jars and even make-up products such as glass lipstick. Bormioli Luigi guarantees the systematic compatibility of lacquers with formulas, and carries out a specific homologation test for each development.

The decor developed by the Italian glassmaker complies with eco-design rules and achieves a very good comparative LCA. The water-based lacquers consume less energy than external lacquering, without dispersing particles into the atmosphere. The bottle retains a glass thickness whose transparency enables the material to be recognized by optical sorting during the recycling phase.

Coverpla is expanding its product catalog in partnership with European companies. These new products will be presented at Paris Packaging Week, to be held on January 28 and 29, 2025. 

This year, Coverpla is responding to the demand for generously shaped caps - which brands are happy to match with bottles of all sizes, including minis - and simple, effective, accessible caps.

The SME also offers bottles whose premium codes are often based on the thickness of the glass. 

It has the crystalline transparency of glass and the strength of plastic: surlyn is injected by Coverpla in its workshops in Nice from virgin material, or from production waste for tinted versions. In addition, grades of surlyn made from recycled waste oil will soon be available. 

Coverpla's catalog features the Marilyn hood, with its large proportions and elegant facets ready to reflect light like glass.

More straightforward, the Gaby surlyn model is eagerly awaited by brands for its cylindrical shape, easy to match with all bottle types. 

In the wood hood range, Léo is simply matched with two recessed fillets and a PP insert. It is immediately available (from stock) in both white and tobacco. It can be ordered in a special shade, from 5,000 units upwards.

The Karma bottle stands out for its 50-ml format and the way it distributes the material. Designed by Coverpla, it is produced by Zignago Vetro and features a crimping ring.

The Oscar bottle adopts the "apothecary" spirit so fashionable for perfumes and cosmetics. Depending on the format chosen (50 or 100 ml), it takes on a very different look, to which its thick base is no stranger. Also manufactured by Zignago Vetro, it features a crimping ring.

_{Photo of the Marilyn hood taken from the Coverpla website.}

Lessonia has announced the introduction of a new packaging option at its plant: Doypacks, "a modern, practical, versatile and 100 % recyclable package".

Designed to meet the varied needs of the cosmetics industry, including the growing demand for refill systems, Lessonia Doypacks are suitable for all types of texture, from powders, lotions and emulsions to scrubs, shampoos and shower gels.

With their ergonomic design and ease of use, Lessonia believes they guarantee an optimal user experience while showcasing products to their best advantage.

Three types of Doypack are available from Lessonia. Doypacks with cap offer a versatile and easy-to-use eco-responsible alternative for consumers. Used as a refill or on its own, this format is available in three sizes (200 ml, 450 ml, 1,000 ml), combining sturdiness and aesthetics for high-end product presentation.

Doypacks with spout are specially designed for refill systems. This format, which cannot be resealed, is designed exclusively for occasional use or for replenishing main containers, meeting consumers' eco-responsibility needs. Available in 200 ml, 500 ml and 900 ml, it is suitable for packaging liquid, semi-liquid or granulated powder products (excluding fine powders).

Kraft Doypacks with zipper closure and opening offer a practical, durable and reusable solution for anhydrous cosmetics. Available in five sizes (30g, 60g, 100g, 200g and 300g), they can hold powders, pastilles and other dry products. This packaging combines functionality with respect for the environment. Thanks to its hermetic zip closure, the product can be stored directly inside the sachet. The user can take the quantity needed for each use, while protecting the quality and freshness of the product.

Doypacks equipped with a cap and spout are entirely designed to be 100 % recyclable. Manufactured from single-component materials or compatible with current sorting systems, they meet growing demands for sustainable development and respect for the environment. According to Lessonia, they save 77.5 % of plastic when compared with conventional cosmetics packaging.

As demonstrated by recent Christmas creations, the Verpack Group has signed up for the development of a wide range of promotional boxes, cases and Advent calendars. 

In particular, Verpack piloted the packaging of products placed in Roget&Gallet gift boxes. The brand commissioned illustrator Charlotte Colt to create a starry-sky decor for each fragrance. The structure is made from a flexible FSC card decorated with hot stamping, and features cut-outs for product presentation, held in place by an inner wedge.

Diptyque's limited-edition cases took us into the wonderful world of Lucy Sparrow, with holiday classics and their icons - tree, stars, candy... - transformed into felt. Verpack sublimated these colorful, cheerful decorations with subtle gold hot stamping.

The design of Shiseido's luxury box was accompanied by the implementation of a new industrial optimization model. The brand's wish was to adopt a type of packaging whose process would be compatible with its own tooling. With its folding carton, the Verpack group was able to act as a prime mover in this project, following a partnership approach. For this project, Shiseido's folding carton was delivered not assembled, but in two parts: the cover on one side, the bowl on the other, and finally the sleeve, all delivered flat. Available in nine references, the box features hot-stamped and embossed decorations. 

Verpack has adapted its production methods for the occasion, and Shiseido has invested in the same direction, with the brand assuming responsibility for box assembly and product packaging on its own lines in order to optimize its machinery. "This new experience shows the strength of partnership and the sharing of expertise for a lasting, cost-effective relationship without compromising on the aesthetic quality of the product".says Verpack.