Luxury brands are looking for multi-purpose, multi-reference gift boxes and e-commerce solutions, aimed at limiting storage, eliminating waste, and improving the user's opening experience.

For its Optimis luxury cardboard gift box, Rissmann, manufacturer of exceptional paper packaging, has devised a removable system consisting of a structure that is superimposed on the side walls of the box.

This folding, single-material, non-magnetic gift box can hold one or more product references thanks to one or more dividers, with the possibility of limited personalization of the dividers.

Rissmann is also behind an e-commerce gift box designed with two notched flaps to accommodate one or more dividers, which become genuine communication media to accompany the privileged moment of discovery.

Gift boxes and e-commerce boxes reduce transport and storage costs and volumes, and minimize packaging thanks to multi-reference and/or 2-in-1 models, while enhancing the brand's image thanks to their manufacture and finish, for an optimized user experience.

With Gen Z in mind, Quadpack has designed a new controlled-dose dropper that can be used with just one hand.

Designed by the Creative Hub of Quadpack, manufacturer and supplier of beauty packaging, Dropify offers brands a new way to showcase their low-viscosity products. The Dropify bottle simplifies skincare routines with oils and serums with extra-light formulas, thanks to a new one-handed gesture. 

The device features a tactile button on the side: by exerting light pressure on this button, the pipette dispenses the formula drop by drop, preventing any messy splashes. Two types of inner tip are available, each offering optimal flow for oils or serums. When not in use, the bottle stands upright, making it an attractive addition to bathroom shelves.

This packaging, which stands upright when not in use, is refillable and made from recyclable materials. It also offers the option of using recycled materials. Designed for masstige or prestige cosmeceutical brands, it combines the feel of a pharmaceutical product with a high-end appearance. It can be customized using a variety of decoration techniques. For example, a gradient effect can be applied to the bottle, while giving the applicator a uniform, matte appearance.

"The Dropify bottle is practical and hygienic, for a minimalist skincare routine. We're very excited about it, as it's our first 'dropper' item within our range that enables brands to adapt to changing consumer behavior. We are currently developing new options for our customers. So look forward to discovering new Dropify solutions with new applicators, designs and materials."explains Mónica Árcos, Category Specialist at Quadpack.

Albéa Tubes continues to accelerate its roadmap for plastic weight reduction. At the PCD show, the company is presenting four new products from its innovative EcoTop family - the fusion of head and cap - in different diameters and shapes. 

A wide range of closures incorporating recycled content (PCR) up to 70 % is also highlighted. This significantly reduces the use of plastic throughout the tube.

All these products have been designed to offer skincare and make-up brands more responsible solutions.

Tube decoration is also in the spotlight on the Albéa stand. Advanced Decoration by NovaPrint" technology offers brands enhanced desirability and differentiation, while meeting the criteria of a more sustainable, fully recyclable solution in the HDPE stream. The "Fancy Deco" range offers a variety of decorative effects for a new, attractive user experience.

Following the success of the refillable Twirl jar, Albéa Cosmetics & Fragrance is launching a ready-to-recycle Twirl with a PET lid and base.

On the stand, the Albéa team is also presenting five responsible skincare and make-up product innovations, each representing one of the five stages of a possible daily beauty routine:

1. "Time to get up" with a daily serum and PureDrop: a single-material, recyclable dropper.
2. "Let's get ready with Hype PET, a compact that combines style, functionality and durability.
3. "Lift up your lashes wherever you go" with the Taxi mascara brush.
4. "Party hard with your favorite beauty partner", Sleek Kiss: a new refillable lipstick.
5. "Off to bed! Take care of yourself!" with Twirl 200mL, the group's iconic pot now available in large format.

Lancôme unveiled its latest limited-edition creation at the end of 2024: the Celestial Rose Palette is a palette of six eyeshadows, specially designed to brighten up the holidays.

This palette is the fruit of a partnership between Lancôme and Texen Beauty Partners.

A technical and aesthetic feat 

Behind every detail of the Celestial Rose Palette lies true craftsmanship. The case is finished in rose gold metallization for a precious, luminous look. A special PET insert houses two applicators and six compartments for as many shades of eyeshadow. 

A subtle recess at the top of the cap accommodates a PU (polyurethane) plate, imitating elegant midnight-blue leather, on which Lancôme's famous Agora rose is debossed. This leather finish features hot stamping, silver and rose gold, and a delicate addition of rhinestones for high-end sparkle.

According to Texen Beauty Partners, "The major challenge lay in the production of the PU sheet, the quality of which demanded expert mastery of the processes involved.

The pallet will be presented at the PCD section of Paris Packaging Week, to be held on January 28 and 29, 2025 at Paris Expo Porte de Versailles.