Aptar Beauty + Home has put its expertise in packaging solutions for customized cosmetics to work for Clarins' new breakthrough product, the nutri-revitalizing oil emulsion Plant Gold - L'Or des Plantes.

A new care experience

The challenge posed by the brand to Aptar: to reproduce the gestures of Clarins institute practitioners, specialists in the sensorial blending of Clarins oils and creams, in a facial treatment that can be easily used at home. In our institutes, and since the creation of our House in 1954, our beauticians combine our face and body oils, 100% plant extracts, with our other Clarins skincare products to create customized formulas and boost their effectiveness," explains Suzy Lebert, the brand's Marketing Director. We wanted to develop packaging that would allow us to reproduce at home the gestures used in our professional skin care products. Thanks to our collaboration with Aptar, we have combined our iconic Huile Orchidée Bleue with a nourishing, melting 100% emulsion of natural origin in a double-flask. The guarantee of maximum effectiveness and sensoriality".
To welcome this exceptional two-in-one skincare product, Clarins chose the Neomix packaging designed by Aptar, a combination of functionality and glamour.

A unique blend at the click of a button!

This pack features a double compartment and dual dispensing system to create an instant, perfectly dosed mix with just one click.
In fact, the bottle contains both a light, non-greasy emulsion in its main container and Orchidée Bleue Oil in a second, smaller cartridge that clips onto the pack. Thanks to an innovative tip protected by several patents, in a single squeeze, the two formulas meet only when they come out of the pump bottle. The emulsion literally coats the oil, and it's in the palm of the hand, just before application, that the active, fusional blend takes place for maximum efficacy and optimal sensoriality.

Neomix technology

Designed, ergonomic and practical, Neomix is infinitely customizable and can be used for both skincare and make-up.
At the click of a button, its intelligent pusher delivers a tailor-made blend with ultra-precise dosage and perfect freshness.

For its new fragrance line, a symbol of audacity and determination, Lancôme has drawn on the multi-material expertise of the Pochet Group to create a technically unprecedented bottle. The tall, extremely slender shape, just 15 millimeters thick, is a first in the perfume world. Mastering the straight columns over the entire height, as well as the flat base and square shoulders, was also a major technical challenge. At the center of the bottle, the concave halo, designed in the mold, makes the light particularly vibrant. The transparency, brilliance and finesse of the glass are enhanced by the gilded aluminum frame, also of extreme finesse. Qualipac's mastery of 90° metal bending and curved shaping enables the frame to be glued with the utmost precision, perfectly embracing the entire length of the bottle.
Designed as a familiar nomadic object, the bottle is also refillable to optimize its impact on the environment.

Finally, Lancôme beauty consultants are equipped with a Priminter-designed case to hold the bottle, which they carry over their shoulder like a couture accessory.