Kurz gives brands a voice

By

-

October 1, 2018

From 1^erto October 3, 2018, visitors to this year's Luxe Pack Monaco will be able to discover a remarkable combination of exclusive packaging and digital functionalities at the Digital Village. In particular, Kurz will be showcasing its Black Box, which enables end-users to enjoy numerous brand-related experiences and provides brand owners with valuable information on product movement.

A holographic label provides access to
A label on the Black Box serves as a portal to product information and interaction. Featuring a holographic design, serialization and QR code, it is at once a decorative element, easily recognizable proof of authenticity and protection against counterfeiting. Behind the metallized decoration lies a chip that can be read by a cell phone. Holographic metallization has no effect on the transmission of information.

Interaction with brands
Kurz's Black Box demonstrates how communication between the end consumer and the brand can be established at two levels of interaction. By scanning the holographic label with their cell phone, consumers can access a promotional action and install an application. In a second step, this application provides access to specific product information, exclusive offers or discounts.

Traceability and transparency
At the stand, the Kurz team presents visitors with the product information available to brand owners. A simple scan with the cell phone gives access to Kurz's extensive Trustcode database. This makes it possible to obtain information on the product, its place of manufacture and date of manufacture, and to verify its authenticity. By locating products and providing information on their movement and destination, brand owners can detect parallel market activities. They also receive data on where the product was scanned, as well as information on consumers' digital behavior, and can gain an overview of the various interactions.

For Cartier, Groupe Pochet creates a bottle with the sparkle of a diamond

By

Kristel Milet

-

27 September 2018

The Pochet Group draws on its unique combination of expertise to create Carat, the new fragrance for the House of Cartier.
Inspired by Art Deco in a contemporary reinterpretation, the faceted bottle is designed like a diamond of absolute purity. The quality of Pochet du Courval glass, renowned for its brilliance and transparency, combined with the hot glass expertise of our teams, made this creation possible. The regularity of the extremely sharp edges required all Pochet du Courval's expertise in tool design and demolding. The bottle's shoulders, flat at 90°, were also a real technical challenge. Finally, the iridescent sheen of the bottle captures light more effectively and diffracts all the colors of the prism, mirroring the reflections of the clean-cut glass sections. This effect is achieved by thermolustration, a technique mastered by very few glassmakers today.
The cap assembly, featuring a complex multi-component assembly, is made by Qualipac. At the base, the luxurious gold-galvanized collar bears the brand's signature. The ingenuity of Qualipac's teams has enabled us to propose a two-stage tilting system for the upper part, inducing a smooth, progressive opening and closing gesture. Each time the valve is positioned, a pleasant sound is emitted to provide a reassuring effect. To underline the elegance of the whole, this top part, with its glass-like absolute transparency, is embellished on its bevelled contour with double-sided hot stamping.

Verescence receives a GOLD medal from EcoVadis for its CSR approach

By

Kristel Milet

-

25 September 2018

Verescence, the world's leading manufacturer of glass bottles for the perfume and cosmetics industries, has been awarded Gold status by the EcoVadis rating agency for its environmental and social performance.
This places the Group among the Top 1% of the best companies assessed by EcoVadis in 2018, across all business sectors. All Verescence production sites in France, Spain and the United States were also awarded gold medals.
The EcoVadis rating agency, which specializes in assessing Corporate Social Responsibility (CSR), rates over 50,000 companies according to 21 criteria covering four themes: environmental, social, business ethics and responsible purchasing.
According to Thomas Riou, CEO of Verescence, "this recognition rewards the efforts of our group and our plants in the field of CSR, an area in which we have been involved for many years. A pioneer with the launch of an eco-designed and infinitely recyclable glass in 2008, we have never ceased to work towards improving our practices in a spirit of exemplarity as a market leader."

Verescence, which has just published its Sustainability Report, focuses its long-term actions on three pillars: People First, Act for Society and Eco Solutions. The Group's CSR strategy, entitled "Glass Made to Last", is based on the 17 UN Sustainable Development Goals. The report materializes both the initiatives undertaken and the objectives for 2020, while positioning itself transparently on the expectations of the GRI (Global Reporting Initiative).
Thanks to its worldwide presence, the Group favors the development of relationships with local partners as part of an eco-responsible approach to preserving jobs.
As a responsible employer, Verescence also invests in the development of its employees' know-how and skills through numerous social initiatives (glass school, continuing education, etc.) and encourages diversity within the company.

To support its customers in their responsible purchasing initiatives, in 2017 the glassmaker also developed the first tool for benchmarking the environmental impact of its products using LCA (Life Cycle Assessment) methodology. A committed player in eco-responsible luxury, Verescence will be taking part in a conference on the theme of "Sustainable development and value creation" alongside Guerlain and several of its partners, on October 2 at Luxe Pack Monaco.

Pro Carton launches the "5 Rs of Responsibility" concept to combat waste in the packaging sector

By

Kristel Milet

-

September 21, 2018

Pro Carton, the European association of carton and box manufacturers, today called for the "3Rs of Recycling" concept to be updated with a waste hierarchy to meet today's packaging challenges. Its concept of " 5 R de la Responsabilité "includes actions to be taken by consumers, brand owners, retailers, manufacturers and government authorities to help reduce the impact of packaging waste on our environment.

The 5 R's of Pro Carton include the well-known concepts of Reduce, Reuse and Recycle but the association believes that two new stages should be added: Renewand Replace. These steps represent a guideline that can help the company adopt a responsible attitude, reduce its levels of packaging waste and move closer to a truly circular economy.

Reduce : an effective way to help the environment is to start by simply reducing waste. Packaging manufacturers have long adopted a philosophy of minimizing packaging both to reduce costs and to minimize environmental impact.
Reuse Reusable or returnable packaging is designed to be used over and over again, offering significant advantages in terms of sustainability, productivity, food safety and more.
Recycle Packaging doesn't have to harm the environment. The solution is to improve recycling rates. To achieve this, manufacturers must ensure that all packaging is recyclable, and government authorities must regulate and standardize the recycling services available to consumers and businesses.
Renew By choosing packaging materials that are truly renewable (cardboard boxes are a prime example, as they are made from trees that, in Europe, are replanted in far greater numbers than they are harvested), brand owners can promote sustainability and take the decisive steps towards a circular economy.
Replace There is a wide range of packaging materials available on the market today that are both renewable and sustainable, so replacing unsustainable and non-recyclable packaging seems an obvious step in the right direction. Brand owners can replace materials likely to damage our environment with eco-friendly alternatives without any negative impact on their brand image or product shelf appeal.

Tony Hitchin, Managing Director of Pro Carton, said of the campaign, "The world has changed and the 3 Rs of Recycling no longer fully reflect the actions society needs to take to address the plastic waste challenge. We believe it's up to consumers and industry to take responsibility and actively decide to repair the damage done."
"Packaging is an important part of the marketing mix, and its role is much broader than simply protecting the product. It's a key promotional tool that can reinforce a brand's inextricably linked identity, but it doesn't have to cause lasting damage to our planet. Cardboard as a material is made from renewable resources, and is biodegradable and recyclable. It's the natural choice for the packaging industry."

Pochet completes its management team

By

Kristel Milet

-

September 19, 2018

The Pochet Group completes its management team with the arrival of Xavier Gagey, as General Manager of the Flaconnage division, effective September 17, 2018.
A graduate of SUPELEC and with a Master's degree from EDHEC, Xavier joins the Group with a long and rich experience within the Arcelor-Mittal/APERAM Group, both in France and internationally. After holding industrial, sales and general management positions, he has been Managing Director of the APERAM Group's Tubes Division since 2015.
In a dynamic and demanding market context, and capitalizing on the progress and investments made in recent years to strengthen industrial performance and customer service, Xavier will put all his experience and leadership to work to ensure the development of the Group's historic division and its success in the face of tomorrow's challenges.
"We are delighted that Xavier has joined the Group's Executive Committee, and that he will be working with us to roll out our Ambition 2023 transformation program, which aims to make our Group the world's best high-end packaging company for Perfume and Beauty", says Tristan Farabet, Pochet Group CEO.

Seram : epoxy plays with everything

By

Kristel Milet

-

17 September 2018

Seram sharpens its expertise in mercury-free epoxy resin and offers new customization options using this polymorphous, polychrome material.
In the form of pastilles or flat adhesive patches, decors can be skilfully inserted into inserts and flat surfaces designed for this purpose, to finish off packaging in style.
Shimmering with its slightly domed relief and pleasant feel, epoxy resin contributes to the product's qualitative image. It allows an infinite variety of tones, styles and decors, alone or in combination with other materials (lace, dried flowers, etc.). Catalog and made-to-measure.

4th edition of the international exhibition Cosmetic 360

By

Kristel Milet

-

September 14, 2018

At a time when digital, connected beauty, artificial intelligence and biotech are opening up new horizons for perfumery and cosmetics, the international COSMETIC 360 trade show in Paris welcomes the best in global innovation in all areas of the industry: Raw Materials, Formulation & Manufacturing, Testing & Analysis, Packaging, Support and Services for the cosmetics industry.
200 exhibitors including 30% from abroad, 30 start-ups, 5,000 visitors, 50 countries are expected.
Organized by the Cosmetic Valley competitiveness cluster, this trade show aims to consolidate the leadership of an industry that is one of the flagships of the French economy and operates in an international market estimated at €401,401 billion in 2016 (source: Euromonitor), with the number of consumers set to grow by 40% to reach 6.3 billion by 2030.

Among the highlights of this great mass of Beauty:

Cosmetology research : in partnership with CNRS Tech Corner Green Factory of the Futureor how to produce a continuous cream (a first!).
VSE-SME : Made in France in the spotlight with 140 French exhibitors and 3 regional pavilions: Centre-Val de Loire, Normandy, New Aquitaine.
Digital: Beauty Tech and its digital cosmetics start-ups and a short-lived gas pedal for early-stage start-ups.
Open Innovation : 210 meetings with 7 leaders present at the show: Johnson&Johnson, Laboratoires Pierre Fabre, L'Oréal Recherche&Innovation, LVMH Recherche, Puig, Rodan + Fields, Yves Rocher.
Packaging : a Hackathon Maker 100% students around 3D printing organized with the support of the LVMH group and its Maison, Dassault Systèmes and ID3P.
International : Japan, the show's guest of honor and its Japan 360 Innovation Village.
Conferences : combining academic and industrial perspectives with the "Theory into Practise" program and its 10 themes: Russian market, skin health, well-being, eco-design, cosmetopoeia, formulation, connected beauty, reconstructed skin, regulations, textures& emotions.
Open Distribution one new salon service with the help of QVC, the world's leading distributor of premium brands on television and the Internet.

Cosmetic 360
Wednesday, October 17 and Thursday, October 18, 2018
Paris, Carrousel du Louvre

Omnichannel, the new model for selective retailing

By

Kristel Milet

-

12 September 2018

While the Internet continues to modify consumer buying behavior, the second edition of the French Federation of Selective Perfumery (FFPS) study conducted by IFOP on the customer journey reveals that far from being opposed, stores and the Internet confirm their complementarity in the journey and experience of beauty product buyers (perfumes, skincare, makeup).

Main findings

Almost 2/3 of the customers make their purchases mainly in storeto see, test the products and get advice.
The Internet is the ideal channel for comparing prices (60%) and taking advantage of promotions (47%).
The click & collectis now part of the customer journey (31%) combining web purchase and in-store pickup.
The young people (under 35 years old)prefer the store. 49% prefer it for advice.

Internet and stores strengthen their comparative advantage

If for 33 % of French people, the Internet is the preferred point of contact for information prior to purchase and in particular to compare prices (49 %), stores remain for 73 % of the people questioned, the preferred place of purchase, whether for make-up (71%), perfumes/watercolors (74%) or body and face care (74%).
Comparing the results of the previous study conducted in 2016, the assets assigned to these two channels are reinforced. 63% of French people prefer the store to see the products (58% in 2016), 43% to benefit from advice vs 34% in 2016. 60% prefer internet to compare prices vs 50% in 2016 and 47% to buy when they want (+8 points vs 2016).
" Our customers have become omnichannel! Far from being substitutes, the two channels are complementary. They are now complementary, says William G Koeberlé, President of the FFPS and the FEPD*.

Well-identified motivations

Among the 73% of customers who finalize their purchases in-store, in addition to the advice/services/animations that 43 % of those surveyed praise (compared to 34 % in 2016), it is the imagination that beauty products develop (see, smell, test...) that pushes them to take action at the points of sale for 44 % of them.
"Informed in real time thanks to the Internet, customers who walk through the door of stores are looking for a real display of products and a personalized experience "comments William G Koeberlé.
And among those who make purchases on the web, 60 % cite good prices (up 10 % from 2016) and 47 % (up 8 %) praise practicality. This is especially true on products like skincare, which are more suitable for re-purchases than fragrances or makeup.

Millennials, continue to store

Hyper-connected, the under 35 population, always looking for low prices and promotions on the web, still goes to the stores to make their beauty products purchases and to enjoy them.
The reasons mentioned: for 68 % of them the possibility to see the products (against 61 % for the over 35 years old) and 49 % to be able to test them (43 % for the other generations).

Win a raw chocolate mousse face mask

By

editocom

-

11 September 2018

In the latest issue of Industries Cosmétiquesyou've certainly noticed the article on cold extraction and production of the raw chocolate mousse face mask by Alban Muller.

I'm sure this article has made your mouth water, because it's definitely from a gourmet cosmetics what it's all about. But how can we go beyond the limits of the press, which doesn't allow us to smell, taste or touch?

It's so easy! All you have to do is enter our prize draw, and if you're selected, you'll receive it at home (worth 35 euros)!

So go ahead, click on the button below. And share your link to increase your chances of winning this face mask!

The draw takes place on September 20. Don't delay.

[embedyt] https://www.youtube.com/watch?v=rdMm5sOATr4[/embedyt]

Les Places d'Or announces its 14th edition

By

Kristel Milet

-

September 7, 2018

As it does every year, Les Places d'Or, Paris' luxury design and packaging trade show will open its doors from November 13 to 15, 2018 in the salons of the Le Meurice hotel.
The challenge for the organizers of this independent show is to offer decision-makers from luxury brands around the world - all stakeholders in packaging and brand image projects - the opportunity to discover and be inspired by the latest trends. The show has been set up as a veritable exhibition of know-how, innovation and craftsmanship in luxury packaging.

Each raw material (wood, cardboard, ceramics, crystal, leather, metal, paper, plastic, porcelain, glass), each component (cork, bottle, decanter, box, label, case, flask...) is represented and staged in a beautiful showcase.
Dominique Hériard-Dubreuil, President of Rémy Martin, will inaugurate this 14th edition as Honorary President, in the company of guests particularly sensitive to the challenges of luxury packaging, such as Nathalie Debras, from L'Oréal Luxe, Christophe Guesnet from Chanel, Olivier Lapidus, Jean-Pascal Martin-Festa from Rémy Cointreau, Paul-Charles Ricard from Martell Mumm Perrier Jouët, and Chantal Thomass.
Visitors from all sectors of the luxury goods industry (beauty, spirits, jewelry, watchmaking, fashion, hotels, delicatessen, publishing, art of the table...), will meet in a convivial atmosphere around sixty suppliers and design agencies in all areas of luxury packaging, including 15 new exhibitors.

Industries CosmétiquesThe complete watch in cosmetic perfumery

Industries CosmétiquesThe complete watch in cosmetic perfumery

Industries CosmétiquesThe complete watch in cosmetic perfumery

Kurz gives brands a voice

For Cartier, Groupe Pochet creates a bottle with the sparkle of a diamond

Verescence receives a GOLD medal from EcoVadis for its CSR approach

Pro Carton launches the "5 Rs of Responsibility" concept to combat waste in the packaging sector

Pochet completes its management team

Seram : epoxy plays with everything

4th edition of the international exhibition Cosmetic 360

Omnichannel, the new model for selective retailing

Win a raw chocolate mousse face mask

Les Places d'Or announces its 14th edition

Our last issue

Listen to us!

Consult our media kit

Newsletter

Industries CosmétiquesThe complete watch in cosmetic perfumery