Viktor&Rolf's Flowerbomb fragrance now has its own presentation box for the festive season. The octagonal construction of this display box is inspired by the faceted bottle. Its half-moon-shaped opening reveals the provocative fragrance range in a theatrical way.

On opening, the inner platform lifts up, thanks to hinges and a 100 % paper mechanism, creating a showcase for products.

The exterior design, inspired by a "frozen garden" and continuous thanks to precise registering, was obtained by screen-printing and embossing, with an Iriodin pearlescent varnish finish. It features Flowerbomb's emblematic colors, enhanced by the festive touch of silver flakes obtained by hot stamping.

A printed ribbon, echoed in embossing, provides a visual effect, as does the central signature seal, made from embossed cardboard with selective matte and gloss varnish, for a wax effect. 

Finally, lyocell ribbons complete the set, which Pure Trade describes as "glamorous".

For its next edition, on January 28 and 29, 2025, Paris Packaging Week - now established in Hall 1, the largest space at Paris Expo Porte de Versailles - will offer a series of new features for packaging players in the luxury, aerosol, beauty and beverage sectors. 

More than 750 packaging suppliers are expected to attend this year's event. They will be showcasing their products to an international community of over 12,000 packaging designers, engineers and buyers, creating what the event organizers see as the industry's premier rendezvous.

New products and immersive experiences

Alongside the four long-standing Paris Packaging Week shows - ADF (for aerosol solutions), PCD (for the cosmetics and fragrance sectors), PLD (for premium and luxury beverages) and Packaging Première (for luxury products, including fashion, watches, jewelry and fine groceries) - new areas will be specifically delineated.

The Discovery Zone will highlight start-ups and technologies such as artificial intelligence, eco-responsible materials, reuse and intelligent packaging.

In response to the growing demands of brands, the PCD will feature a brand-new Full-Service Zone, designed to meet formulation, contract packaging and R&D needs. This area will offer tailor-made, agile solutions to help companies optimize their production chain and accelerate the time-to-market of new products.

A unique design festival

Another new feature: for the first time, the world's most prestigious packaging design competition will hold its Pentawards Festival at the heart of Paris Packaging Week. This unique event will bring together international design agencies, present a gallery of creations and feature conferences led by the world's leading designers. An exceptional opportunity for visitors to explore the latest inspirations in packaging design.

These new initiatives complement the already rich offering of Paris Packaging Week, which includes a rich program of conferences, relaxation and coworking spaces, as well as champagne, cocktail and beer bars. Galleries dedicated to the winners of the Innovation Awards will also continue to showcase the sector's best creations.

"Paris Packaging Week is constantly reinventing itself to offer an ever more enriching experience to its community of packaging creators. 2025 marks a real renaissance with a new hall, which has given us the opportunity to respond to different wishes from our visitors around the design and subcontracting part and, of course, around startups and innovation. The new exhibitors, networking and co-working spaces will also create new opportunities to meet and discover. Above all, we want to provide a vision of the future of packaging for each and every one of our visitors, and for each and every brand that places its trust in our show.explains Josh Brooks, co-director of Paris Packaging Week, organized by Easyfairs.

Quadpack's ShapeUp family has been extended with a single-material tube that dispenses cream in a fun and visually original way, using customized shapes.

With ShapeUp Stick, Quadpack imagined in 2023 an original stick capable of revealing a formula by creating a particular - customizable - shape to offer a novel consumer experience and brand identification.

The international packaging manufacturer and supplier extends this principle to tubes. Its latest packaging innovation: the ShapeUp tube. A sun, a flower, a logo or any geometric shape: the formula comes out of the tube in a customized format.

" Consumers are in control, Quadpack precision: They squeeze the tube to reveal the special shape of the formula, which they apply by dabbing or running their finger along the side. Ideal for hand creams, sun products, styling wax or even blush, it's a fun new ritual to share on social networks!"

The tube is the latest member of Quadpack's ShapeUp family. A brainchild of the company's Creative hub, it offers the possibility of brand personalization without having to invest in the creation of bespoke packaging. 

Tube operation is simple. A customizable design plate is recessed into the tube head. When the formula is dispensed, it is extruded through the holes in the plate. Sun- and flower-shaped plates are already available, but Quadpack offers to produce a customized design to accompany the storytelling of interested brands.

The 30 mm-diameter tube is available in various lengths for capacities ranging from 20 to 80 ml. Single-material packaging, the ShapeUp tube is made entirely of polyethylene (PE) with up to 50 % of PCR. 

A five-layer version is also available with an EVOH barrier to protect the formula. The multi-layer tube can incorporate up to 40 % of PE PCR. Tests carried out with refill showed easy, leak-free filling thanks to a film inside the cap, also made of PE, stresses the manufacturer.

Brands can further personalize the tube with gloss, matte or soft-touch finishes and by playing with colors. "Vivid coloring of the design plate will draw attention to the pattern when the formula is released, transforming its use into a multisensory experience."the company says.

G.pivaudran, a specialist in metal processing, showcased its latest achievements at the Luxe Pack trade show held in Monaco on September 30, October 1 and 2, 2024.

The company, a partner of luxury brands, has been involved in the creation of two fragrance lines.

She created the anodized aluminum plate and cap that adorn the bottles of one of the new season's launches. The cap features a fine engraving on the top. Its special anodizing gives it a high-gloss effect that underlines the purity of the object. 

A fourfold technical challenge was met by the g.pivaudran teams: curving the curvature of the plate, enhancing the design, mastering the angles and sublimating the complex shaping of the chimney. The experts at g.pivaudran were also able to adapt the process to the different formats, each with its own specific features. 

Particular attention has been paid to the color of the hood and nameplate, to match the overall look.

"The challenges of luxury brands drive us every day. With the cap and nameplate for this new fragrance, our teams have risen to an unprecedented challenge with flying colors. Every project has its share of novelty and technical challenge. This project demonstrates the expertise of g.pivaudran, who know how to deploy the technical skills of their trade for each brand's projects.said Marc Pivaudran, President of g.pivaudran.

A silk-screened anodized plate for Montblanc

G.pivaudran also took part in the creation of Montblanc Collection, the first fragrance collection from the house of Montblanc, comprising four fragrances to be launched in May 2024 in 125 ml sizes - Black Meisterstück, Patchouli Ink, Extreme Leather and Vetiver Glacier.

Each bottle is adorned with a shiny silver anodized plate enhanced by a black silk-screen print. This decoration is a tribute to the iconic Meisterstück pen, the German company's flagship piece, which celebrated the centenary of its creation in 2024.

G.pivaudran designed the angle at the top of the plate, which follows the shape of the bottle. His expertise was also evident in the finesse and precise positioning of the silkscreen.

"All brand projects become projects of the heart. This was all the more the case with the fragrance collection from the iconic house of Montblanc. Transposing the distinctive aesthetic of the Meisterstück pen onto a bottle was an exciting challenge. We are proud to have contributed to this beautiful project.said Hervé Delaigue, Sales and Development Director.

G.pivaudran will soon have a new automatic anodizing line. Installed at the Souillac site in the Lot region, this latest-generation line will be inaugurated in November 2024. It will enable the company to double its current surface treatment capacity, while reducing water, energy and chemical consumption by a third. The facility is part of a two-pronged approach: to boost production and accelerate the company's CSR transformation. This €7.5 million investment will be accompanied by the recruitment of some fifty new employees over the next three years.