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Perfect Corp. reveals the top AI trends influencing beauty and fashion

Perfect Corp. AI trends

Perfect Corp.'s trend report highlights the role of artificial intelligence (AI) in transforming retail experiences in beauty and fashion, according to opinion leaders.

Beauty & Fashion Tech provider of artificial intelligence & augmented reality, Perfect Corp. develops 'Beautiful AI' solutions. Its latest trend report entitled "The most important AI trends in Beauty & Fashion", bringing together renowned experts and opinion leaders from retail and technology, has been published. 

The report, which also includes data from Perfect Corp.'s YouCam suite of consumer applications to illustrate how AI captures consumer attention in beauty and fashion, analyzes how AI "is poised to revolutionize these sectors, ushering in a new era of personalized experiences, while fostering more impactful interactions between consumers and brands."

" As consumer expectations evolve in the digital age, AI is positioning itself as an essential technology to help brands and retailers be more responsive, sustainable and profitable."says Perfect Corp.

According to the report, AI assistants such as Perfect Corp's SkincareGPT and BeautyGPT, will enable brands to offer personalized recommendations and responsive customer service, improving the shopping experience and strengthening consumer loyalty. The idea: offer real-time beauty advice, AI skin analysis and virtual product trials through interactive conversation, making personalization accessible on a large scale.

On the occasion of this report, Perfect Corp. also announces that AI will give rise to the next generation of immersive experiences with hyper-realistic virtual try-ons and virtual fitting rooms. 

Third point noted: AI will advance sustainability in beauty and fashion retail to the extent that AI-powered virtual trial tools will reduce the need for physical samples in the beauty and fashion sectors. These virtual trial experiences will also enable brands to provide personalized recommendations to shoppers, matching each customer with the most suitable product and reducing waste generated by returns.

Generative AI will also revolutionize content creation. It will enable brands to create dynamic, personalized content on a massive scale, while offering consumers the opportunity to explore new forms of creative expression and inspiration. "From AI-generated marketing campaigns to AI-enhanced artwork and editing tools, generative AI will open up new possibilities for brand storytelling and consumer engagement."Perfect Corp.

What's more, from personalizing recommendations to improving customer service, AI will optimize every stage of the customer journey, boosting operational efficiency and improving overall customer satisfaction.

"We're delighted to unveil our latest trends report, which highlights the transformative impact of AI across all sectors, said Alice Chang, founder and CEO of Perfect Corp. With innovative tools such as virtual fitting rooms and AI-enabled HD skin diagnostics, AI is not only redefining the way brands interact with consumers, it's also enabling unprecedented efficiencies and innovation. At Perfect Corp. we're committed to providing beauty and fashion brands with insights into technologies that are revolutionizing the consumer journey, as well as cutting-edge AI solutions that deliver exceptional, immersive experiences."

The trend report is available here: https://www.perfectcorp.com/fr/business/color-trends/AITrends

Lumson sells its stake in Marino Belotti and refocuses its activities

Lumson-Headquarters

On July 10, 2024, Lumson, the Italian manufacturer of primary packaging for cosmetics, signed an agreement with Alcedo SGR (acting through Fondo Alcedo V) for the sale of all shares in Marino Belotti, a company specializing in innovative packaging for the make-up market.

This sale is in line with the Lumson Group's previously announced strategy of concentrating on the skincare sector and lightening its presence in business areas that are no longer essential, and in particular those most closely linked to cosmetic make-up products.

"The transaction, concluded after a year of hard work, allows us to fully commit to the Group's industrial plan. The sale of Marino Belotti is consistent with our strategy and role as a producer of primary packaging for the skin care sector, allowing us to further strengthen the Group's financial capacity and enabling us to pursue our growth trajectory and seize development opportunities in our core business."said Lumson President Matteo Moretti.

Basf organizes its Care 360° days, from September 17 to 19, 2024

The first Care 360° Sustainability Days

Basf organizes its first "Care 360°" days. Following the success of the Sustainable Beauty Days for personal care customers over the last two years, the Care Chemicals division will be welcoming participants connected with its activities to sessions on sustainability topics from September 17 to 19, 2024. 

At the same time, Basf reaffirms its commitment to promoting environmentally-friendly practices. With the Care 360° - Solutions for Sustainable Life initiative, the Care Chemicals division has set itself the goal of tackling all issues relating to the future of its markets and industries as part of a global, cross-company and holistic approach. 

The Care 360° Sustainability Days will address topical issues such as Basf's journey towards net zero and the urgent need to switch from fossil to renewable carbon sources. 

With sessions dedicated to the personal care, home care and I&I, and industrial formulations sectors, participants will have the chance to explore industry-specific development opportunities and identify action points.

Dedicated sessions, organized by each of Care Chemicals' businesses, will include reducing CO 2 emissions in the personal care industry through innovative concepts along the value chain, decoding the product carbon footprint (PCF) for home care and I&I formulations, and a roundtable discussion with sustainability leaders from industrial formulators to gain an in-depth understanding of drivers, opportunities and challenges. 

All sessions will be broadcast live from Basf's Care Chemicals Customer Experience Center in Ludwigshafen, Germany. Presentations by internal Basf experts will alternate with presentations by external speakers and partners. Participants will be able to join in virtually and ask questions. 

New folding cartons combine luxury and a reduced carbon footprint

RISSMANN - luxury paper cardboard FSC Collapsible boxes

Rissmann offers a collection of single-material folding boxes, delivered flat and easy to assemble. In addition to a variety of fastening solutions, paper ribbons serve as both decoration and closure. 

The German company has succeeded in producing rigid cardboard and paper (FSC) boxes with luxurious finishes, delivered flat, which requires expertise in design and automated production.

The aim is to reduce the volume and cost of transporting and storing empty packaging, and to reduce packaging with 2-in-1 models (Bag & Box, Box & Display, etc.), without compromising on finish or the unpacking experience.

In addition, to optimize the supply chain and reduce freight costs, Rissmann produces as close as possible to its markets, on the American, European and Asian continents. 

When it comes to decoration, Rissmann offers a wide range of options: printing, laser cutting and engraving, hot stamping or embossing.

The first models will be presented at Luxe Pack Monaco, after a warm welcome at Luxe Pack New York and Packaging Premiere Milano.

Oleon Health & Beauty launches Radiastar 1436

Lipstick


Oleon Health and Beauty recently announced the launch of Radiastar 1436, a Guerbet alcohol of plant origin.

"With its unique feel, good oxidation stability and excellent pigment dispersion properties, Radiastar 1436 is a superior film-forming emollient that can be used in a wide range of color cosmetic and personal care formulations."explains Ine Matthè, Product Manager at Oleon Health & Beauty.

Thanks to its branched structure, Radiastar 1436 is liquid at room temperature. What's more, says Oleon Health and Beauty, its occlusivity is comparable to that of mineral oil and superior to that of octyldodecanol, making it an ideal ecological alternative to synthetic film-forming properties.

When used as an ingredient in lipstick formulas, Radiastar 1436 helps create a solid, even layer on the lips that won't flake or break, even when the solvent evaporates. It leaves a firm deposit on the lips after application, with good adhesion.

"Radiastar 1436 has been shown to increase the breaking strength of lipstick without increasing its hardness too much. This guerbet alcohol can therefore be used to create a stronger lipstick without compromising the result. What's more, thanks to its high refractive index, Radiastar 1436 gives lipstick a beautiful shine and strong color intensity".concludes Ine Matthè.

Photo: Karolina Grabowska / Pixabay

Aptar Beauty and SoPost: an optimized sampling experience

Imagin Aptar

Aptar Beauty, producer of samples, and SoPost, expert in digital campaigns, join forces to offer new marketing perspectives for brands.

Together, Aptar and SoPost aim to transform sample distribution, making it more efficient and sustainable while optimizing the consumer experience. 

Both companies offer a complete sampling campaign service. Their common objective is to optimize the entire value chain from production to campaign activation, from manufacturing to post-trial returns, in a virtuous and responsible approach that takes consumer consent into account. 

"Our partnership with SoPost is a real added value for our customers. Because we work upstream of brands' projects, we can help them anticipate their future marketing activation campaigns by recommending the right sample format for each distribution channel.explains Savéria Guelfucci, Marketing Manager Turnkey Solutions by Aptar Beauty.

The case of Memo Paris

As part of the promotion of its Maduraï fragrance, for its sample distribution campaign, the Memo Paris perfume house has become the first customer in the partnership between the two entities. 

It has opted for Imagin, a full-service packaging solution from Aptar Beauty, inviting customers to test the original juice of a perfume. Its extra-flat spray format is lightweight and customizable, and compatible with e-commerce requirements. It's an ideal format for economical postal distribution.

SoPost technology then enabled the Memo Paris perfume house to identify and qualify the right consumers and follow their product discovery journey, collect and analyze their opinions and understand their purchasing intentions. All this while enriching the brand's CRM database.

Customer feedback: the Memo Paris experience

Arthur Courtois-d'Auzac, Head of Digital for Memo International, appreciates SoPost and Aptar's collaborative approach and consistent project management. Seduced by the visibility of the retroplanning and the exhaustive budget allocation from manufacturing to marketing activation, he was able to promote the project internally and convince the markets.

"At Memo Paris, we want every interaction with our brand to be enjoyable and memorable, and product sampling is a key touchpoint in our brand experience. SoPost and Aptar not only cover the end-to-end international sampling experience, they share our mission, which is why we chose to collaborate with them. This partnership allows us to target the right people and enhance our consumer experience, but in a cost-effective and efficient way, minimizing waste and maximizing ROI."says Arthur Courtois-d'Auzac.

A winning partnership

"Doing more to serve our customers is the shared goal of Aptar Beauty and SoPost. 

Aptar Beauty boasts a variety of formats adapted to several types of campaign, including digital: lightweight, paper packaging in different sizes and finishes, such as the Imagin solution or the iD Scent range. The company's project teams provide 360-degree support and expertise.

SoPost, which recently received EcoVadis Gold status (top 5 %) for its sustainability efforts, streamlines the entire sampling process, enabling fewer samples to be produced and distributed more efficiently. Its partnership with Aptar Beauty is part of an enhanced service offering approach.

"At SoPost, we want to go one step further by offering our customers 360° support. We are committed to optimizing all processes to ensure targeted, rational production. Our partnership with Aptar Beauty, which intervenes upstream of projects, enables brands to think more carefully about production, and thus limit costs as well as waste".says Hélène Tournesac, Head of Brands Partnership France at SoPost.

Vytrus, EcoVadis 2024 Platinum Medal winner

Vytrus, EcoVadis 2024 Platinum Medal winner

In its fourth year of evaluation by the Ecovadis platform, Vytrus Biotech, a Spanish company specializing in active ingredients derived from plant biotechnology for the cosmetics industry, has been awarded a platinum medal. 

Vytrus achieved an EcoVadis score of 80 out of 100, placing the company in the top % of companies worldwide for its commitment to sustainable development and corporate social responsibility.

In 2020, its first year of assessment and in the midst of the pandemic, the company was awarded a silver medal for its good practices. 

According to Albert Jané, CEO, COO and co-founder of Vytrus Biotech: "This recognition is the result of the constant work carried out by the Vytrus team. Sustainability and ESG have been part of our company's DNA since its origins. We are grateful and proud that this commitment has been recognized and places us at the pinnacle of sustainability and on a par with the world's leading companies."

Vytrus Biotech recalls that EcoVadis, the only universal provider of sustainability ratings, evaluates the sustainability practices of over 75,000 companies in more than 160 countries. It provides a comprehensive set of performance improvement tools, indicators, certificates and awards in the form of EcoVadis medals to improve the environmental and social impact of companies worldwide.

The methodology applied covers seven management indicators based on 21 sustainability criteria focusing on four areas: the environment, labor and human rights, ethics and sustainable procurement. It is based on leading standards, such as those of the Global Reporting Initiative (GRI), the United Nations Global Compact and ISO 26000, and is overseen by an international scientific committee. Performance is assessed by examining a company's policies, actions and results, taking into account contributions from third-party professionals and external stakeholders.

Luxe Pack Monaco: Anaïk to present its "Innovation Packaging" collection

Anaïk - Luxe Pack Monaco 2024

For the fourth time, Anaïk will be taking part in this year's Luxe Pack Monaco, the international meeting place for premium packaging manufacturers, to be held from September 30 to October 2, 2024.

The company, which has been creating and manufacturing gifts, packaging and accessories for 50 years, will be presenting its new "Innovation Packaging" collection on stand DC08bis. The collection comprises six collaterals, 12 boxes and four calendars. 

A special feature of this collection is the use of noble materials such as lacquered wood and a curved design. "The finishes, respecting the criteria of luxury and ultra-luxury, focus on three axes: noble materials (lacquered wood, velvet, metal), streamlined designs with hidden compartments and sophisticated details (fittings, hinges, mirrors). These elements create a unique experience to reinforce the brand image. This year, the cylindrical format is in the spotlight, revisited in a variety of shapes and materials".says the company.

In 2023, Anaïk achieved sales of almost €4 million thanks to its packaging offering. Its goal is to reach over €11 million by 2027, with growth in Europe, China and the Middle East. 

"The development of the packaging sector is crucial and will support Anaïk's ambitions over the next few years, with targets of €6 million in 2025, €7.8 million in 2026 and €11 million in 2027, i.e. growth of over €2 million per year. In terms of brands, 30 brands currently rely on Anaïk's expertise and creativity, representing 30 % of our total French customer volume".says Sophie Almeida Serin, International Sales Director.

TechnicoFlor launches Flor-Anthropy, its philanthropy program

Reforestation Madagascar

French family perfume house TechnicoFlor recently announced the launch of "Flor-Anthropy", its environmental and social philanthropy program. The company states that this program "This is a continuation of the company's commitment to sustainable and responsible development over the past 15 years. It aims to support actions in the fields of the environment, art, culture, education and societal causes. "Protecting the planet, making a commitment to the environment, helping populations in need, transmitting values... these are all actions that are an integral part of TechnicoFlor's DNA".stresses Christopher Sabater, Global Strategy Director.

Flor-Anthropy's objective is to provide a better framework for its support and sponsorship missions, particularly in terms of the distribution of allocated funds, relations with associations, the willingness of employees to get involved, and the promotion of actions. 

The program brings together all the Group's philanthropic initiatives in four entities. "Flor-Anthropy Sustain" is dedicated to supporting projects by associations and organizations working in favor of the environment and local communities, in France and abroad, with priority given to environmental (60 % of funds) and societal initiatives. As part of the "1% for the Planet" program, TechnicoFlor supports the Pure Ocean and Cœur de Forêt associations, as well as HumaniTerra, to improve gynecological and post-partum care for women, and congenital malformations for children in Togo.

Eternel Mucha- CSR - Product info

"Flor-Anthropy Héritage" brings together TechnicoFlor's patronage initiatives in the field of art and culture. For example, the company recently supported the Mucha Foundation by creating the olfactory universe for the "Eternal Mucha" exhibition at the Grand Palais Immersif.

Flor-Anthropy Days" are corporate citizenship days planned from 2025, to enable TechnicoFlor employees to devote a day of their working time to associations working in the social or environmental fields.

Finally, from 2025, Flor-Anthropy Sharing will organize mentoring missions during working hours, to combat inequality of opportunity and support educational programs.

The selection of projects joining the Flor-Anthropy program will be based on rigorous criteria and the personal preferences of the Group's employees. In 2025, TechnicoFlor plans to support mainly French associations, while aiming to extend its program to its international subsidiaries.

Photo: reforestation in Madagascar.

L'Oréal and Shiseido join in-cosmetics Asia for "The Cosmetic Conference".

incos-Asia_Cosmetic-Conference - speaker

In-cosmetics Asia has announced the launch of The Cosmetic Conference, in association with the International Federation of Societies of Cosmetic Scientists (IFSCC) and sponsored by dsm-firmenich. The event, which is free to attend, features a program of technical and scientific conferences, led by experts from L'Oréal, Shiseido, A*Star Skin Research Labs, Formulae 8 and Shieling Laboratories. For two days (November 5-6, 2024), scientists and R&D experts from a variety of disciplines will gather at in-cosmetics Asia, to be held in Bangkok from November 5-7, 2024. 

Against the backdrop of a booming beauty and personal care market in Asia-Pacific, which is expected to reach $253.10 billion in sales this year, the conference program will focus on trends in cosmetic science addressing several themes such as the microbiome, pigmentation or the power of beauty for aging skin, elevating in-cosmetics Asia's educational offering according to event organizers.

Six leading experts from all over the world will be present. What's more, with over 650 exhibitors from different regions, in-cosmetics Asia 2024 will be the biggest edition since the show's inception, underlining its truly international appeal and importance.

Make way for artificial intelligence (AI)

As AI and virtual reality become an integral part of the beauty industry, the Cosmetic Conference will explore the impact of artificial intelligence on the cosmetics market, valued at $3.22 billion in 2022 and expected to reach $15.75 billion by 2031.

To bring these predictions to life, industry expert Perry Romanowski, IFSCC Education Chair and Vice President of Element 44 INC, will discuss how AI is reshaping cosmetics formulation during the opening session. In his talk "The future of beauty: how AI will affect cosmetic chemists and formulation", he will explain how AI is being used to underpin marketing pitches and influence ingredient research and formulation processes.

He will examine the latest advances in hair care, exploring product innovation through historical examples and modern techniques during the session "Hair care formulations - is innovation still possible?" on the second day of the conference.

Quality of life

Tomo Osawa, Director of Shiseido's Asia-Pacific Regional Innovation Center, will share his insights on "The Power of Beauty" - the well-being of the elderly." With Japan home to the largest number of elderly people in the world, Asian countries will also see aging accelerate in the future. In this presentation, Tomo Osawa will highlight the impact of beauty on the physical and mental functions of aging populations.

In his other presentation on "The effect of the 'power of beauty' - the well-being of people with skin problems", Tomo Osawa will present the influence of the power of beauty on the well-being of people with deep-seated skin problems.

Facts outweigh fiction

With misinformation and distorted reality on social media, a key theme of the conference will be to help formulators identify false information.

Danilo Lambino, founder and director of Formulae 8 Pty Ltd, as well as inventor, cosmetics formulator, visual artist and beauty technology entrepreneur, will give a two-part presentation under the theme "Making smart ingredient choices for new product development."

In the first part, he will delve into the importance of choosing the right ingredients, emphasizing the need for accurate and reliable ingredient information. In the second part, the emphasis will be on the importance of fact-checking and verification as essential tools for making informed and intelligent ingredient choices.

The magic of the microbiome

According to the Skin Microbiome in Healthy Ageing (SMiHA) network3In the UK, around 50 % of the population suffer each year from skin conditions associated with the microbiome, such as eczema, psoriasis, rosacea or acne. The microbiome and its role in skin barrier function and health will be at the heart of the debates.

Tarun Chopra, Director of Advanced Research at L'Oréal Singapore, will lead sessions on "Microbiome sciences: from knowledge to effective dermo-cosmetic solutions" and "Understanding and managing skin tone and pigment disorders."

For his part, Dr Thomas Dawson, Deputy Executive Director of A*Star Skin Research Labs, will lead a masterclass on "Microbe/host interaction on human skin: the importance of lipids in skin health." Participants will learn about the crucial role of lipids in skin health. In his second presentation, he will address the metabolic regulation of the anagen hair follicle.

Dr Romun Leaovitavat, consultant in dermatology and medicine, will lead a discussion on "Unveiling the essence of skin aging: morphology, skin barrier and function." This session will introduce conference participants to the underlying cellular characteristics of skin aging and the cutaneous phenotype associated with senescence, and provide delegates with a clear understanding of how to combat aging.

Sun protection factor (SPF)

Suncare products remain a hot category in the beauty and personal care sector, with the global value of suncare products expected to grow by 4 % per year to 2028. Stimulated by the growing popularity of outdoor activities and heightened awareness of the risks associated with UVA and UVB rays, sunscreen brands are innovating to cater to specific markets. For example, the Chinese sunscreen market is expanding rapidly, outstripping overall growth in the beauty sector. Brands are responding with alcohol-free and sensitive-skin options, as well as products that offer blue-light protection and integrated skincare benefits.

Oliver Hofmann, Official Technical Advisor, in-cosmetics Asia and Technical Director, Shieling Laboratories, will present a session on this topic: "What is SPF, how does it work and are there other elements to consider for effective protection?" He will present key ideas on how to achieve adequate protection without simply looking for high SPF figures.

Commenting on the event, IFSCC Presidium member Robert McPherson said: "The collaboration between in-cosmetics Asia and the Cosmetic Conference makes perfect sense, as we complement each other perfectly. With over 16,000 members worldwide, IFSCC is dedicated to advancing cosmetics research and promoting innovation. Joining forces enables us to offer unique perspectives and cutting-edge information to showcase the latest developments in our field. This partnership is a testament to our shared commitment to advancing the industry through collaboration and mutual support."

Sarah Gibson, in-cosmetics Asia event director, said: "The APAC region is living through a pivotal period as the beauty industry celebrates one of the most successful years in its history. With Asian beauty making significant inroads into Western markets, it's crucial for the sector to influence this market dominance. We encourage the industry to join us at the Cosmetic Conference for an inspiring, free program that promises to push the boundaries of cosmetic science and technology, offering unparalleled opportunities for networking, learning and growth. in-cosmetics Asia is known for the quality of its educational content, and with this new addition, we're keen to ensure that science is accessible to all like never before." 

The complete Cosmetic Conference is available on the in-cosmetics Asia website.

n-cosmetics Asia 2024 will take place at the Bangkok International Trade & Exhibition Centre (BITEC), in Bangkok, Thailand, from November 5 to 7, 2024. The event will be held at the same venue as CosmexAsean's exhibition of manufacturing technologies, machinery, packaging and ODM/OEM services for cosmetics, personal care and dietary supplement products. 

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