French family perfume house TechnicoFlor recently announced the launch of "Flor-Anthropy", its environmental and social philanthropy program. The company states that this program "This is a continuation of the company's commitment to sustainable and responsible development over the past 15 years. It aims to support actions in the fields of the environment, art, culture, education and societal causes. "Protecting the planet, making a commitment to the environment, helping populations in need, transmitting values... these are all actions that are an integral part of TechnicoFlor's DNA".stresses Christopher Sabater, Global Strategy Director.
Flor-Anthropy's objective is to provide a better framework for its support and sponsorship missions, particularly in terms of the distribution of allocated funds, relations with associations, the willingness of employees to get involved, and the promotion of actions.
The program brings together all the Group's philanthropic initiatives in four entities. "Flor-Anthropy Sustain" is dedicated to supporting projects by associations and organizations working in favor of the environment and local communities, in France and abroad, with priority given to environmental (60 % of funds) and societal initiatives. As part of the "1% for the Planet" program, TechnicoFlor supports the Pure Ocean and Cœur de Forêt associations, as well as HumaniTerra, to improve gynecological and post-partum care for women, and congenital malformations for children in Togo.
"Flor-Anthropy Héritage" brings together TechnicoFlor's patronage initiatives in the field of art and culture. For example, the company recently supported the Mucha Foundation by creating the olfactory universe for the "Eternal Mucha" exhibition at the Grand Palais Immersif.
Flor-Anthropy Days" are corporate citizenship days planned from 2025, to enable TechnicoFlor employees to devote a day of their working time to associations working in the social or environmental fields.
Finally, from 2025, Flor-Anthropy Sharing will organize mentoring missions during working hours, to combat inequality of opportunity and support educational programs.
The selection of projects joining the Flor-Anthropy program will be based on rigorous criteria and the personal preferences of the Group's employees. In 2025, TechnicoFlor plans to support mainly French associations, while aiming to extend its program to its international subsidiaries.
Photo: reforestation in Madagascar.
