To meet the demands of the dynamic dermocosmetics market, Aptar Beauty, a global specialist in dispensing technologies, launches Derma Series, a range of high-performance solutions.
The dermocosmetics and aesthetic medicine markets are booming. This trend is set to continue, as more and more of the world's population suffer from skin sensitivity due to the deleterious effects of environmental conditions and lifestyles. Brands and companies are increasingly investing in skin health-related fields such as the microbiome, the exosome, or in research into longevity and connected health.
The new generation of skin care and treatments is deeply rooted in science and dermatology. Working alone or in partnership with dermatologists, plastic surgeons or laboratories, dermocosmetics brands are bringing sophisticated, increasingly premium formulas to market, requiring careful attention to packaging and distribution.
To meet market needs by adapting to specific formulas, Aptar Beauty launches Derma Series. "We quickly detected a real need for solutions that went beyond the usual requirements for beauty product packaging, says Xavier Joseph, Vice-President, Marketing and Global Innovation at Aptar Beauty. We went straight to the source and talked to our key customers and dermatologists, who shared with us their problems and how we could help them solve them. Some were product-related, others related to production capacity. We found that we were able to offer real added value thanks to the breadth of our services and our in-depth understanding of this fast-growing market."
High-performance solutions for the dermocosmetics market
Aptar Beauty's proactive research shows that dermocosmetic formulations require a high level of precision and protection to preserve and enhance product performance and the consumer experience. Design and decoration are also important for the medical "look and feel" and require differentiating packaging, particularly for premium brands.
Brands must both put the user experience at the heart of their innovations and take into account regulatory requirements. For medical devices, they are also looking for solutions that support patient adherence to treatment.
"Our market analysis confirmed that we not only offer the right product technologies for key categories, but we also offer added value in inclusive design, materials science know-how and connected solutions. As part of the AptarGroup, we are in a unique position to draw on Aptar Pharma's knowledge and experience in medical devices and pharmaceutical distribution systems. This combination of expertise, technology platforms and large-scale technical capabilities proves that Aptar Beauty has what it takes to be the unique partner for user experience in Derma."says Xavier Joseph.
Derma Series includes airless packaging and dispensing systems, cosmetic pumps, droppers, lotion pumps, sprays and aerosols to meet the specifications of the dermocosmetics market.
- Formula protection
Airless technology offers a high level of compatibility and protection for even the most fragile cosmetic or pharmaceutical formulas. Aptar Beauty's best-selling airless products, Micro and Mezzo, are fully recyclable.1 and available in a wide range of sustainable materials, including PCR (Post-Consumer Recycled Resin).
- Dosing accuracy
For high-precision dispensing of ultra-liquid formulas such as serums, Star Drop promises an optimized user experience thanks to adjustable drop-by-drop dosing. The PZ Twist spray pump features a twist-lock system, and offers ample finger space for easy application, ideal for sun protection formulas. For precise dispensing of sprays and mists, Tina is the perfect aerosol, offering a modern design with clean, straight lines.
- Sustainable materials
Every Derma Series packaging is compatible with a wide range of sustainable, recyclable and recycled materials. Some solutions are single-material, like the Future lotion pump, made entirely of PE (polyethylene) and recyclable.1which also offers an e-commerce-friendly twist-lock mechanism.
- Premium trim and decor options
The Derma Series offers a wide range of customization options and premium decorations to reinforce brand identity. Like the Evolux metal cosmetic pump, whose pump system avoids any contact with metal to ensure optimum compatibility with the formula. These systems are also compatible with glass bottles.
A comprehensive offer
In addition to products, Aptar offers a range of integrated services thanks to its cross-disciplinary expertise and technical capabilities.
In synergy with Aptar Pharma, Aptar Beauty invests in research into user experience and human factor design. The Group has developed a global network of laboratories in France (InVisionLab), the United States and China, to test these designs and concepts.
Artificial intelligence and technology are used to predict compatibility between formula and pump, and to optimize pharmaceutical formulations. They are also used to explore new territories using simulation and rapid prototyping software.
With its expertise in the 3Rs (recycle, reduce and reuse), Aptar Beauty offers single-material solutions to promote recyclability, while developing models for reusable or refillable solutions.
With over 30 years' experience supporting customers in their regulatory submissions, the company also holds ISO 13485 certification to develop medical devices and distribution solutions in line with market requirements.
Connected solutions linked to a digital health platform can be offered by the manufacturer to support patient adherence to treatment use, improving outcomes and quality of life for patients.
"Dermocosmetic products meet a real and growing need. These formulas are constantly evolving, and include ever more powerful active ingredients or little or no preservatives. As a leader in our field, we need to ensure that the packaging provides optimum protection and compatibility. Our holistic "product & service" approach enables us to accompany these brands in their launch, as a unique partner for the distribution of dermocosmetic products".concludes Xavier Joseph.
1. When combined with a PE (Polyethylene) or PET (Polyethylene Terephtalate) bottle