The Paris Packaging Week 2026 was a record-breaking event, with 14,442 unique visitors and 915 exhibitors. The event highlights the evolution and transformation of the packaging sector, bringing together key players to discuss contemporary issues.
On February 5 and 6, 2026, Hall 1 at Paris Expo Porte de Versailles welcomed 14,442 unique visitors, an increase of 15 % over the previous edition, to the twenty-fifth Paris Packaging Week. A total of 20,462 participants attended the event, including 915 exhibitors and 213 speakers from 87 nationalities. « This 25th anniversary marks a turning point. It reflects the sector's maturity and the community's ability to mobilize around concrete, operational issues. »says Noura Moussa, marketing director for the event.
A diversity of exhibitors and innovations
This year's event stood out for its international scope, both in terms of exhibitors and participants. Over 320 professionals attended the Innovation Awards Gala, which honored 34 innovations in the PCD, ADF, PLD and Packaging Première categories. This moment of celebration highlighted the full range of expertise in the packaging sector.
The Refill & Reuse Zone, featuring ten exhibitors, showed a growing interest in sustainability models. Hyléance Beauté presented Pure Twist, a refillable solid deodorant that limits discarded plastic to just 2 mg, while Naturinov developed a full-circuit reuse model, from deposit to re-circulation, applied to cosmetic containers.
Conferences in tune with the industry
Paris Packaging Week 2026 offered 58 hours of conferences, reinforcing its role as a platform for strategic reflection. Kelly Massol, founder and CEO of Les Secrets de Loly, shared her experience of the challenges faced by young brands in accessing appropriate packaging solutions. Other executives, such as Vitalie Taittinger for Champagne Taittinger and Kilian Hennessy for Kilian Paris, also described the impact of ongoing changes in the sector.
According to Wendy Annonay, Vice President of Packaging Development and Operations at Huda Beauty, « packaging is no longer a simple object. It becomes a social experience »This underlines the importance of corporate commitment to today's consumers.
In closing what is considered a significant anniversary edition, Josh Brooks noted: « This 25th anniversary edition will remain a benchmark. It opens a new chapter »We're looking forward to seeing you next year, on February 3 and 4, 2027, at Paris Expo Porte de Versailles.
