In line with its commitment to development, Coverpla has signed a collaboration with the Violet brand for the Cycle fragrance. This is a deliberately limited edition, but a sustainable one, since the bottle proposed by Coverpla is refillable.
Cycle is a creative, ephemeral range of green fragrances, in limited editions and refillable using an aluminum dose that can be ordered over the Internet. For this specific project, Coverpla supplied the Ecotube model from the Ecoline range developed by Bormioli, whose key feature is a 40 % lightened glass.
The brand has chosen the Ecotube 100 ml model for its sober aesthetic and environmental credentials. It features an Aptar screw pump for safe refilling. The brand then chose a wooden cap in a beautiful vintage spirit.
"This eco-designed, refillable bottle was just what we'd been dreaming of. Through Violet, we want to address the social and environmental challenges of our time. We designed Cycle with respect for nature. To achieve this, we insisted on sourcing environmentally-friendly materials. From the cardboard of our pack to the aluminum refill, we've thought of everything to minimize the impact of our product on the environment," explains Victorien Sirot, co-founder of this new adventure for a brand with the prestige of yesteryear that has been dormant for too long.
Cycle marks the contemporary version of this new era, - a creative capsule in the wake of uniqueness - explains Victorien.
This eco-designed, refillable bottle came just at the right moment in our manufacturing schedule, as there are very few of them on the market. Coverpla made us the right proposal. Naturally, we said yes.
