When it acquired a stake in Pure Trade in July 2023, the Agic Capital investment fund announced its intention to accelerate the growth of the company, a partner to luxury cosmetics and fragrance brands whose sales target is to exceed 100 million euros by 2025.
As part of its development drive, the management team has just created a dedicated packaging division in Paris, which exclusively handles primary, secondary and promotional packaging projects in all materials, with the aim of offering an expert, comprehensive, qualitative and responsive response.
"This organization meets the needs of Pure Trade's customers, who are themselves structured by business line, explains Virginie Honoré. Strong growth in recent years has led our teams to develop their skills in the group's various activities: packaging, accessories, luggage, textiles & SPA offers. The packaging business, which encompasses primary, secondary and promotional multi-material packaging, requires a dedicated team of experts. We have therefore created a 100 % packaging division and entrusted its management to Florence Dancoisne."
This newly-created entity will be the flagship of Pure Trade's growth, supported by its luggage, accessories, textile and SPA activities.
Florence Dancoisne has over 30 years' experience in the luxury packaging and beauty sectors. She joined Pure Trade's Paris head office in June 2024, having recently relocated to Neuilly-sur-Seine (92), where she has become an integral part of the group's dynamic packaging team, benefiting from the recognition of Pure Trade's long-standing partners, for whom continuity is essential.
"Pure Trade has long since earned its legitimacy among the great international names in beauty, says Florence Dancoisne. This new division concentrates the Group's expertise in primary, secondary and promotional packaging, in all regions of the world. Pure Trade's resources in innovation, engineering, sourcing of new materials and production are equal to the challenge we face for and by our customers".
Florence Dancoisne says she appreciates Pure Trade's sense of service, the durability of its partnerships, the quality of its projects and follow-up, and its competitiveness. "In our extremely demanding world, it is essential to provide solutions that meet the criteria of luxury, quality and competitiveness. Added to this is Pure Trade's commitment to CSR, whose actions have earned it EcoVadis Platinum certification once again".she adds.
Intended to operate autonomously, the packaging division will work closely with the Group's other activities for brands that are sensitive to full-service solutions.
