Pure Trade adorns Mugler's boxes with gold and silver for Mother's Day

For 25 years, Pure Trade has been designing high-end packaging, luggage and accessories for prestigious international beauty and cosmetics brands.

One of his latest projects: to adorn Mugler boxes in gold and silver for Mother's Day 2021. In the spotlight: the astral theme.

Pure Trade takes up the astral theme for Mugler's Alien and Angel, in gold (Alien) and silver (Angel) tones obtained by hot stamping. Discreet and delicate, the decoration underlines the quality and complexity of the cardboard boxes. The bottles and matching cosmetics are displayed on a tray fastened with an elastic band, and in a drawer that opens with a metal tassel.

The bottles can be refilled at the Mugler Fountain, in keeping with the brand's CSR commitments.

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