Easyfairs, the international event organizer, today announces the launch of a new Italian edition of PCD, the world's leading trade show for beauty packaging. This new edition will be held alongside Packaging Première, the luxury packaging show, in Milan from May 24 to 26, 2022.
PCD Milan will bring together principals and packaging designers from the Italian and international perfumery, cosmetics and skincare markets with many of the world's most innovative packaging suppliers. Milan is the ideal location, as it lies at the heart of Italy's Cosmetic Valley, home to over 500 cosmetics companies and a center of excellence in the international perfumery and cosmetics sectors.
The launch of the event builds on the dual heritage of Packaging Première and PCD, both part of the international Easyfairs network of packaging events.
Packaging Première was launched in 2017 and has quickly established itself as a benchmark event for the luxury goods sector around Milan. It brings together designers and developers of packaging for luxury goods in all sectors - including fashion, watches and jewelry, perfumes and cosmetics, delicatessen, wines and spirits and much more - with the market's leading suppliers of packaging materials and products.
PCD was launched in Paris in 2001, and is trusted by the packaging teams of the world's leading beauty brands as a source of inspiration and innovation for their products. The event offers a unique mix of renowned products and suppliers, numerous networking opportunities and inspiring conferences to help drive business and innovation in the beauty packaging sector.
Pierpaolo Ponchia, founder of Packaging Première and Managing Director of Easyfairs Italia, comments : " PCD Milan will bring an exciting new dimension to Packaging Première, with the addition of a strong focus on primary packaging for the beauty sector. The two events combined will reinforce Packaging Première's position as Italy's must-attend event for all those involved in premium and luxury packaging design."
Josh Brooks, PCD Paris Event Director, comments : " We're delighted to bring PCD to Milan. We've seen a growing number of Italian visitors and exhibitors at our Paris event in recent years, and bringing the event to Milan will allow us to serve and connect our community on a new level. Packaging Première is an exceptional event and the ideal partner for the launch of PCD Milan"..
