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Quadpack covets the Chinese market with Yuga

The growth of the Chinese cosmetics industry has prompted Quadpack, an international manufacturer and supplier of packaging for beauty products, to begin its commercial entry into the national market. An agreement with Yuga, a long-term partner based near Shanghai, will enable Quadpack to offer its QLine range to brands seeking the quality, performance and distinction of "Made in Europe" products. 

The move into China is part of Quadpack's 2020-2025 business strategy, which includes growth plans in each of its key territories in EMEA, the Americas and Asia Pacific. It follows last year's opening of a sales office in Japan and the appointment of Raj Savji as Managing Director - Asia Pacific to develop Quadpack's presence in the region.

"The Chinese beauty products market is worth 52.5 billion euros and growing fast. What's more, it has proved incredibly resilient. Since the COVID-19 epidemic and the resulting economic crisis, China is the first country to show a recovery. The market is ripe and our products are perfectly suited to it. We are fortunate to have been able to establish a partnership with Yuga - a relationship based on high levels of trust, shared values and proven results - to accelerate our market entry," explains Savji.

Beauty packaging manufacturer Yuga has been a Quadpack supply partner since 2010, producing a number of QLine references, as well as specific projects. Today, Yuga's sales team sells products from the QLine portfolio in its local market, starting with skincare and make-up ranges, and solutions in wood and Sulapac, an environmentally-friendly organic composite material. 

The QLine range offers intelligent, modular packaging solutions from the Quadpack portfolio, and is created, designed and developed in Europe. Products are manufactured at the Louvrette plant in Germany and Quadpack Wood in Spain, as well as at the sites of selected regional partners such as Yuga. Yuga's industrial capacity will enable components to be stored, assembled and finished locally. The resulting manufacturing and supply flexibility enables Quadpack to remain agile and provide solutions in and for the region.                            

According to Victor Wu, Yuga's Managing Director: "This is a case of one plus one being much more than two. Just as Quadpack has extended our reach internationally, our factories can support Quadpack's growth. We have 20 years' experience and a strong network in China, and are keen to introduce the QLine portfolio to local brands. Leading brands are looking internationally for top-quality packaging solutions, particularly in the skincare segment. Products from Europe are in high demand. 

Yuga has begun promoting the QLine range for make-up products, and will expand to include skincare products in April.

External resources
quadpack.com

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