Woola, the startup offering packaging made from recycled wool, announces its first participation at Paris Packaging Week, January 28-29, 2025. Woola will take advantage of the event to present its flagship products, as well as new solutions.
Every year, 200,000 tonnes of wool are burnt or landfilled in various European countries, as they are deemed unsuitable for the textile industry. Based in Tallinn, Estonia, Woola recycles this wool waste to replace bubble plastic and single-use plastic packaging.
Thanks to an innovative process, Woola transforms raw wool into a variety of products: bottle sleeves (available in four), wool wraps and bubblewool that can be used to wrap small, fragile objects, personalized and reused.
The startup will be presenting a number of new products at Paris Packaging Week, including boxes made from recycled wool, ideal for protecting watches and jewelry, and a new bubblewool range.
"We offer sustainable solutions that are also highly technical. Wool is in fact a high-tech natural fiber, and its elasticity, impermeability and resistance to extreme temperatures make it an ideal material for packaging fragile objects or those requiring special protection."says Anna-Liisa Palatu, CEO and co-founder of Woola.
Woola arrived in France just two years ago, and has won over a number of prestigious customers. Its packaging is used by luxury retailers, including two houses in the LVMH group, high-end e-commerce sites, and brands committed to sustainability such as Mademoiselle Bio and Maison Matine.
Last October, the company received the Platinium award for its wool gusseted envelope in the "Sustainable design" category at the annual Pentawards ceremony, and was also honored by the Luxury Innovation Awards in the "Sustainable luxury" category.
