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Responsible landfills 

L'Oréal has received a PCD award for its 3D Pouch Elvive Color produced by Arcade Beauty. The global specialist in sample and single-dose solutions for perfume and beauty is supporting the group in the strategic optimization of its refills, to limit single-use packaging and reduce plastic. 

Elsève's Elvive Color Vive Protective refill in mono PE is recyclable, and allows a material saving of 75 % compared to two 250 ml shampoo bottles. 

Latest launch to date, Arcade Beauty manufactures for Kerastase professional hair products a 500 ml eco-refill in six references. This one promises this time a saving of 82 % of plastic.

Manufactured and packaged by Arcade Beauty

Arcade Beauty ensured the production of the six references as well as the packaging of the products on one of its European sites.

After Elsève, Garnier and dermocosmetic brands such as LRP, L'Oréal confirms its expectations, this time on professional care.

External resources

Sponsored content

site-industries-cosmetiques A vibrant advertisement for Croda Beauty featuring a close-up of orange flowers with a blurred background effect and the text "Croda Beauty, intelligent science to improve life" now includes Phytess.

Phytessence™ Osmanthus, the first geo-skincare botanical extract by Croda Beauty

Discover how this innovative natural ingredient helps the skin to better face climate change, particularly the harmful effects of sun rays and heat.
site-industries-cosmetiques A concentrated individual in a lab coat examining a small jar containing a pink substance, a pioneering cosmetic innovation using natural ingredients in Brittany.

Cosmetics innovation comes naturally in Bretagne

In north-west France, Bretagne has always been a seawardlooking region with its 2,730km coastline - the longest in the country.

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