Silgan Dispensing presents ERA, an all-plastic pump system offering durability and newly-defined performance. Designed to transform cosmetics packaging, ERA was showcased at Luxe Pack Monaco.
Silgan Dispensing launched its new ERA product at Luxe Pack Monaco. ERA, a new-generation cosmetic engine, is designed to revolutionize eco-friendly packaging with sophisticated aesthetics and high performance. Sophie Thiolas, International Marketing Manager for Silgan Dispensing's beauty division, said: « s consumer demand grows for packaging that's both durable and upscale, ERA delivers on all levels-performance, recyclability and elegance. "
Advanced technical features
ERA incorporates Silgan's patented LifeCycle technology, replacing metal springs with plastic equivalents, simplifying recycling while complying with the standards of recycling organizations such as APR and RecyClass. This tube-mounted airless pump system achieves an impressive evacuation rate of over 95 %, minimizing product waste and preserving the integrity of airless formulas.
A market that values sustainability
According to consumer research conducted by Silgan Dispensing, 61 % of respondents perceive the pump-on-tube format as more upscale than traditional tubular dispensers, underlining ERA's ability to enhance brand perception and consumer experience. Taylor Campbell, the company's strategic manager, emphasized that this flexible product is ready for innovation, with planned extensions including bottle dispensers and atmospheric systems.
