Pantone presented the "Color Of The Year 2022": Pantone 17-3938 Very Peri, a dynamic shade of periwinkle blue with an invigorating purple red shade. Combining the fidelity and constancy of blue with the energy and excitement of red, this blue hue, the happiest and warmest of all, brings a stimulating blend of novelty.
"As we enter a world ofunprecedented change, the choice of Pantone 17-3938 Very Peri offers a new perspective and vision for the well-known and widely appreciated blue family,"said Leatrice Eiseman, Executive Director of the Pantone Color Institute. Encompassing the qualities of blues with a touch of red-purple, the Pantone 17-3938 Very Peri color expresses a lively and joyful attitude and a dynamic presence that encourages courageous creativity and imaginative expression. »
"The Pantone Color of the Year reflects what is happening in our global culture. It expresses what we're all looking for, and tries to answer it,"adds Laurie Pressman, vice president of the Pantone Color Institute. Creating a color for the first time in the history of our Pantone Color of the Year educational color program reflects the innovation and transformation underway globally. As society continues to recognize color as an essential form of communication and as a way to express and symbolize ideas and emotions, engage and connect, the complexity of this new blue hue punctuated by a touch of red-purple highlights the breadth of possibilities available to us. »
Pantone 17-3938 Very Peri in clothing and fashion accessories
Pantone 17-3938 Very Peri, a warm and friendly blue hue suggesting carefree confidence and cheerful attitude, encourages uninhibited expression and experimentation. It expresses a dynamic presence, an enthusiastic blue hue whose fantasy lends itself to unpredictable color harmonies and spontaneous color affirmations. Futuristic in appearance, Pantone 17-3938 Very Peri takes on distinct appearances when applied to different materials, finishes and textures, whether shimmering metallic colours, glossy highlights, high-tech materials, handmade looks or natural fibres.
Pantone 17-3938 Very Peri in cosmetics and hairdressing
Suggesting personal inventiveness and bold imagination, the Pantone 17-3938 Very Peri color brings an original touch for the eyes, nails and especially the hair in a variety of finishes and applications ranging from glitter and glamour to powdery matte.
Pantone 17-3938 Very Peri in decoration and interior design
Evoking the new modernity, the Pantone 17-3938 Very Peri color injects a playful sense of freshness into the interiors, animating the space with unusual color combinations. A versatile shade that drives our creative mind, Pantone 17-3938 Very Peri is suitable for a range of different materials, textures and finishes. It brings a touch of color, whether on a wall, an extra piece of furniture or an interior decoration or as an intriguing and eye-catching accent in a pattern.
Pantone 17-3938 Very Peri in packaging and multimedia design
By fusing the shades of constancy and continuity of blue with the energy and excitement of red, the Pantone 17-3938 Very Peri color conveys a message of credibility and creativity. Whether it appears in a whimsical digital world or on physical materials, pantone 17-3938 Very Peri exudes a childlike warmth that quickly catches the eye, making it an ideal color for many graphic design and multimedia applications as well as packaging.