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Rissmann targets the US market and continues to grow

German company Rissmann creates, develops and manufactures exceptional paper packaging. The company has appointed Laura Carey as Vice President of Sales and Development at Rissmann Inc, New Jersey. 

site-industries-cosmetiques Rissman, a woman in a black blazer, standing in front of a shelf in the American market.

Laura Carey's arrival is in line with the continued global expansion strategy of Nuremberg-based Rissmann. With over 15 years' significant experience in the world of beauty and hygiene packaging, Laura Carey plays a central role in the deployment of Rissmann's growth strategy in the United States. Working closely with CEO Sophie Ivens, she will drive the development of secondary and gift packaging sales for luxury and premium brands.

Having sales and production offices on three continents - North America, Asia and Europe - is at the heart of the company's development strategy. The opening of its New Jersey office dates from July 2023. 

The company's business is in good health.  "Growth has been particularly strong from 2019 to 2023, to the point of almost doubling our sales.says Sophie Ivens. I'm approaching 2024 with cautious optimism, and I'm cultivating our ability to adapt! We are pursuing our strategy of regionalizing production, more or less rapidly depending on the geopolitical and health factors that are causing a degree of instability. Our values remain agility, responsibility, innovation, solidarity and excellence. We design single-material packaging, in FSC-certified paper and cardboard for 98% of our production, with clever closure and fastening systems, without magnets, without plastic. And if there is plastic, usually as an option, as with the Enby display case, for example, then it's PET PCW, sourced from the oceans. Our models are also designed to minimize transport and storage volumes.

In terms of technology, Rissmann has developed a laser engraving and cutting process which, according to the brand, enables unlimited creativity, through color nuances without the addition of ink and lace effects. The two technologies interact to create colorful products and 3D volumes by superimposing several layers of paper. The rendering - colors, volumes and cut-outs - depends on the papers used and the depth of the engraving.

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