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Stoelzle Masnières signs the technical performance of Jimmy Choo's I want Choo bottle

Resolutely evocative, the name of this new Jimmy Choo fragrance is the result of a play on words that, through the magic of English phonetics, refers both to the brand name ("I Want Choo") and to the nature of the fragrance and the bold, determined personality of the Jimmy Choo woman ("I Want You"). Sonia Constant, Antoine Maisondieu and Louise Turner, a talented trio of perfumers, created a harmonious formula around the red lily that evokes all the facets of the Jimmy Choo woman. 

I Want Choo is a dazzling oriental floral composition, an addictive and seductive fragrance. 

Like the House's other creations, the bottle was designed by Agence Objets de Convoitises as an object of seduction, its faceted glass playing with the light to reveal the perfume's delicate, ultra-feminine peach tone.

The first technical challenge was to obtain a significant neck narrowing for this bottle shape with a very high corset, to get the glass through and to obtain the shoulder in surface quality in order to give the expected rendering and ensure the proper fit of the closure. 

The flatness of the face has been reduced to ensure easy installation of the JC monogram. The distribution of glass at the bottom gives the dynamic base to this line, which rises slightly on each side.

The additional challenge was to harmonize the 5 containers, including the miniature, in keeping with the spirit of this beautiful fashion and beauty brand. The STO & Jimmy Choo teams successfully adapted the design.

4.5 ml, 40 ml, 60 ml, 100 ml, 125 ml bottles  

External resources
stoelzle.com

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