Texen presented its latest innovations, encouraging brands to make them their own challenges.
Created by the TexenLab unit, this showcase illustrates Texen's technological and creative avant-garde, and its commitment to global solutions that anticipate new consumer expectations.
New-generation applicators
In partnership with some of its plastics suppliers, Texen presented a range of applicators and sponges designed to create a new sensorial make-up experience.
In addition to materials such as ceramic and silicone, Texen has chosen thermoplastic for its supple, silky texture. Applicators and sponges, for eyebrow, lip and complexion make-up respectively, use the very latest technologies, including the Mucell process. The aim of this process is to achieve optimum results in terms of comfort, suppleness, cleanliness and perfect restitution of the formula, with no wastage.
Smart packaging
In partnership with the E-Ink company, Texen presented an interactive solution based on the use of a miniaturized, battery-free screen. Thanks to NFC technology, the make-up box or case presented here offers consumers, via an NFC phone, selected information such as tutorials, instructions for use, product information...
The use of this type of technology meets brands' new expectations in terms of interactive information.
3D printing
Thanks to additive manufacturing technology, Texen is expanding the range of possible designs and, consequently, make-up renderings, also enabling greater reactivity. No more molds, easily produced prototypes, brands gain in terms of budget and time to market. 3D Printing allows for the flexibility of specific animations and differentiating small production runs. Consumers, for their part, are enjoying the discovery of new-look packaging with a fresh design. In particular, Texen is previewing mascara brushes that are daring and make all the difference.
