In order to sustainably increase its capacity in the field of natural products, to increase the production of upstream integrated ingredients and to create new and larger capacities in the field of flowers and Mediterranean materials, Symrise creates a joint venture – of which it becomes the majority shareholder – with the Neroli Group. A partnership that benefits from All Symrise's expertise in sustainable ingredients, such as vanilla from Madagascar, and that of the Neroli Group, an independent perfume manufacturer in the region for more than 35 years. Neroli will thus carry out its plans to diversify its activities in the cultivation and exploitation of perfume plants.
The two partners chose the Grasse region as the site of the new company because of the unique climate of the city, the unique cultivation of plants and flowers, as well as its heritage in perfumery, to which are added all the history and roots of Symrise in Grasse. Symrise and the Neroli Group want to create the most technologically advanced and sustainable plant in the region so that a center of expertise can emerge that will produce its own natural ingredients in an ecological and socially responsible way. For this, the joint venture will build a fully equipped factory and R&D laboratories, while relying on the development of ingredients with local partners.
The company intends to establish long-term partnerships with local farmers and promote the richness of the region's most iconic flowers, including rose, jasmine, orange blossom and mimosa. At the same time, the company will work with proprietary materials grown in other parts of the world, including Madagascar, as well as exceptional ingredients from farmers and specialty producers. With this initiative, Symrise is also committed to improving the social conditions of these expert growers, which will result in 49 new natural ingredients, strengthening Symrise's position as a key player in natural fragrance ingredients.
"For many years, Symrise has been buying sustainably integrated natural raw materials in Madagascar and elsewhere. We are now able to significantly expand our business around natural ingredients by working with the Neroli Group. By settling in Grasse, with its centuries of heritage and know-how, Symrise finds itself at the center of perfumery. We are starting this new venture respecting the great tradition of craftsmanship, and we are equally excited to highlight true innovation and sustainable processes to honor the history of perfumery,"said Ricardo Omori, Senior Vice President Symrise Fine Fragrance.
"Our paths crossed with Symrise at the right time when the Neroli Group planned to develop and diversify its natural business. Our creativity and agility as a dynamic organization on a human scale will bring authenticity and spontaneity to the company. Our partnership with Symrise relays a message of strength and vision to address sustainability in the future of perfumery,"adds Christian Dussoulier, CEO of the Neroli Group.
Neroli, in a few words
The Neroli Group was born from the merger of the perfume houses Creations & Parfums and Floressence. Created in the 1980s, in the region of Grasse, in Saint-Cézaire-sur-Siagne, in the south of France, the two brands have been built on the know-how of beautiful raw materials, from the cultivation of natural ingredients to their transformation, offering their national and international customers high quality scented compositions. An independent group with family ownership, Neroli brings together experts passionate about perfumery in the pure tradition of the "Pays de Grasse" and promotes its artisanal know-how throughout the world.