For the Istituto Marangoni Paris annual fashion show held on July 7, 2023, Symrise offered guests an immersive olfactory experience. Drawing on the creations of fashion students, ten perfumers from the Fine Fragrance division imagined unique scents to create an unprecedented sensory journey.
On July 7, the top ten students in the Fashion Design program at Istituto Marangoni Paris unveiled their personal projects at a fashion show, a much-anticipated annual event for the fashion and media industries. To support this key moment in their professional and academic careers, these young designers - selected by a jury of professionals - benefited from the collaboration and expertise of Symrise's Fine Fragrance division.
For several months, ten of the company's perfumers - Margherita Carini, Alexandra Carlin, Émilie Coppermann, Philippine Courtière, Pierre Guéros, Suzy Le Helley, Alienor Massenet, Annick Menardo, Maurice Roucel and Isaac Sinclair - each worked closely with one of these students to find out what inspirations had guided them in their creative process. Based on these exchanges, Symrise's perfumers proposed a unique fragrance in keeping with their story.
A dialogue towards limitless creation
By fusing the art of fashion with the captivating power of fragrance, the House of Fragrance creates long-term bridges between the professions of luxury craftsmanship, keeping abreast of tomorrow's trends while continuing to nurture the creativity of its perfumers.
"More than a collaboration, it's a generational dialogue between creators and creators with Istituto Marangoni. This partnership opens the way to infinite creation, with no other constraint than that of exchange, and enables us to stimulate and encourage the creativity of our perfumers".says Thomas Lalague, Vice-President Fine Fragrance EMEA.
With a view to passing on and sharing know-how, the composition house is committed to a new generation of designers. This collaboration is the starting point for a lasting partnership between Symrise and Istituto Marangoni. From the start of the 2023 academic year, the school will offer a program dedicated to perfumery and cosmetics, particularly in Paris, where Symrise will provide training in the discovery of the world of olfaction.
"We are delighted with this partnership with Istituto Marangoni, which sounds like a return to our roots for Symrise, which has long enjoyed privileged relationships with schools in Italy. Thanks to its Italian creative DNA and global presence, Istituto Marangoni embodies the future of creation in fashion, art and design. The values of transmission and sharing are dear to Symrise, and we are honored to be able to put our expertise at the service of a new generation".explains Véronique Ferval, Global Senior Vice-President, Fine Fragrance Creation.
Photo from the video produced for the event: https://youtu.be/2jk-KvFF4S0?si=FtC6NGoFN2Kwcv5A
