Groupe Berkem, a leading player in plant-based chemistry, announces the signature of an agreement with Eigenmann & Veronelli, an international solutions provider in the field of specialty chemicals and food ingredients, for the distribution of its cosmetic ingredients in Turkey.
Eigenmann & Veronelli has a strong position and expertise in Turkey and will extend the solutions it offers to customers, accelerating the Berkem Group's growth in the personal care market.
This new distribution agreement confirms the Berkem Group's commitment to strengthening its international presence via specialized distributors in the cosmetics and nutraceutical markets for its plant-based ingredients.
In recent years, the Turkish cosmetics industry has recorded strong annual growth, including 20 % in 2018. Domestic demand for cosmetic items continues to grow, fueled both by rising incomes and changing consumption patterns among women, but also men, who have been increasingly affected by the cosmetics market in recent years.
France, Turkey's No. 1 supplier in 2017, enjoys a particularly high profile in the sector, enabling French brands to benefit from excellent positioning with Turkish consumers, who appreciate the quality, prestige and renown of "made in France "*.
Éric Moussu, Sales Director of Groupe Berkem, comments: " We are delighted to be addressing the Turkish cosmetics market through our new partner Eigenmann & Veronelli, and we are continuing our efforts to establish quality partnerships, enabling us to offer the cosmetics market our natural and biosourced ingredients, and to bring naturalness to these booming sectors. Turkey's geostrategic position as a hub offers excellent growth prospects and significant potential for players like Groupe Berkem."
Mauro Avidano, Sales Director of Eigenmann & Veronelli, adds: "We are continually committed to providing solutions that meet the ever-changing needs of customers and suppliers, and to supporting the sustainable development of businesses by offering natural and organically sourced ingredients. With this agreement, the Berkem Group and E&V will benefit from a strategic partnership that will enable them to grow in the personal care market in Turkey."*
*Source: data from BusinessFrance
