A true pioneer in sustainable and ethical fashion, Stella McCartney wants to bring a new, more responsible alternative to the selective beauty market called Alter-Care. This new range of natural, vegan, effective and responsible skincare products was developed in partnership with LVMH Beauty Division. It consists of three products: Reset cleanser, Alter-Care serum and Restore moisturizer.
Each step of the product life cycle has been studied in order to minimize its environmental impact: the formulas are of natural origin, clean, vegan and cruelty free. The packaging is eco-designed, recyclable and refillable.
Alter-Care Serum and Restore Moisturizing Cream feature a 50ml refill in a glass bottle, elegantly coupled with an airless pump that allows the formula to be used to the last drop.
The refills have also been designed for mobile use. They can be unscrewed from their bottles and transported easily thanks to their service cap, guaranteeing easy use and a tight seal. Whatever the use, these packagings meet the brand's requirements in terms of eco-design, efficiency and aesthetics.
Texen acquired PRP's flexible packaging business in February 2022. The successful collaboration of their experts and the LVMH teams made this innovative project a success.
Texen shapes the refills from a multi-layer, decorated and recyclable film, ensuring all the barrier effects required for optimal protection of these new ultra-clean formulas. It injects and then welds the head of the pouch onto which a service capsule fits in order to create these refills that can be used alone, in a nomadic version. All the components of this new type of packaging are recyclable.
Thanks to the international ISCC+ certification, Texen is able to promote virtuous production methods and the use of recycled or biomass materials, further strengthening its commitment to environmental responsibility.
