Mascara remains one of the most popular products among make-up wearers. According to Texen Beauty Partners, the cosmetics industry has seen a marked increase in mascara launches, often accompanied by new concepts.
Revealed at Makeup in New York 2024, Texen Beauty Partners' Moon Collection is a bold statement. Comprising six multifunctional mascaras, it is designed to offer a unique experience for both lashes and brows.
"The choice of the name "Moon" was inspired by the different phases of the moon, which symbolize the different stages of the make-up and eye care routine. Just as the moon changes shape and appearance, the Moon Collection offers a range of mascaras for every moment of the day."says Texen Beauty Partners.
An innovative, multifunctional collection
Each of the six mascaras in the Moon Collection is designed to meet specific needs in terms of morphology or desired make-up results, whether to enhance lashes or structure brows.
Thanks to original, ergonomic applicators, the make-up gesture is reinvented, offering easy, precise application.
What's more, according to Texen Beauty Partners, the collection features a perfect connection between gesture, formula, brush and wringer, for an optimized user experience.
Redesigned packaging and an eco-responsible approach
The Moon Collection packs are designed without ABS, POM or POK, thus reducing environmental impact. In addition, four of the six packs feature 2-in-1 functionality, helping to reduce waste.
The "reduce" and "reuse" aspects are at the heart of the collection. The "Full Moon" mascara, for example, eliminates the need to use cotton for conventional make-up removal, thus reducing the amount of waste generated. With capacities ranging from 6.5 ml to 10.5 ml, the packs have also been designed to reduce environmental impact.
"This collection offers lash care, black mascaras with applicators and accessories to make make makeup easier, colored liners and mascaras and a wonderful makeup remover mascara!"explains Nathasha Marquez, Trading Marketing Manager at Texen Beauty Partners in her tutorial.
