Nocibé's Vice Versa is a double-effect hybrid mascara. Texen Beauty Partners is once again collaborating with Nocibé, orchestrating the expertise of industrial players at the cutting edge of innovation. The result is a turnkey product.
Vice Versa sets itself apart with a 2-in-1 hybrid brush: a fiber side for volume and a molded plastic side for lash definition. The formula mixes in to tint, lift and shine... The wringer fulfills its contract at 100 %, a package that strikes the perfect balance between aesthetics and practicality.
Texen activates its network of expertise
Acting as the project's prime contractor, Texen brought together the best partners to create "the perfect marriage" between brush, silicone wringer and formula. The challenge of this launch lies above all in the brush, which required specific operations and the development of appropriate tooling. The brush is made with a fiber part and an injected plastic part (TPC ET: thermoplastic polyester elastomer). The process has been patented.
The standard 9-ml bottle is made of PP with a pink anodized aluminum coating and a white screen-printed logo.
This achievement owes its success to the collaborative work initiated by Texen Beauty Partners between the various industrial players. The group's division has confirmed its mascara expertise and its pack and formula competence.
