MagREEsource, Groupe Pochet and CHANEL Parfums Beauté collaborate to create an entirely recycled magnet, integrating circular technology into the perfume sector.
An innovative perfumery project
Three industrial players, MagREEsource, Groupe Pochet and Chanel Parfums Beauté, have announced their collaboration to develop an entirely recycled magnet, manufactured in France, which will be integrated into a Chanel Parfums Beauté bottle. This technology, considered unique in the world, was recently praised by Sébastien Martin, Minister Delegate for Industry, during his visit to the MagREEsource plant.
Reducing carbon footprint
Magnets developed by MagREEsource are made from 100 % recycled material. Using a patented technology, the Grenoble-based startup meets the growing demands of the industrial sector to reduce its environmental impact. Thanks to a circular model that valorizes recycled magnets, this technology reduces the carbon footprint by 91 % compared with similar magnets produced from virgin material.
This initiative is part of France's reindustrialization drive, aimed at strengthening the industrial sector in favor of the circular economy. « This innovation marks a decisive step for our industrial sovereignty. By mastering a strategic technology such as recycled magnets on our own soil, we are strengthening our independence from global supply chains. »says Sébastien Martin.
