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Monday, November 28, 2022
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Turia: a cosmetics pot for people with a freed mind

Turia is the latest addition to the Q-Line jar family, offered by the international beauty packaging manufacturing and distribution company Quadpack Industries. This is a compact 10ml jar ideal for lip balm, solid fragrances and travel sizes. Versatile, easy to decorate, Turia can be used for just about any type of product.
Quadpack presents Turia within the scope of the Oracle concept. Oracle is one of the product development themes by 2022, grouped together on a roadmap that allows us to determine future trends. Oracle responds to the desire for sensory experiences. The packaging must be tactile and fragrant, it has a deeper meaning. Oracle brings a touch of mystical new-age and takes its inspiration from traditional well-being and care.
To help position the product, Quadpack describes the ideal target for Turia, through one of the eight personalities developed by the Design & Advanced Technologies team: Georgina.
So who is Georgina? In his “own” words: “I love fashion, and dressing to express my moods and my feeling. I really feel liberated, so don't think about forcing something on me! Searching for deeper meanings is second nature, and I love when my makeup and skin products “speak to me”, through unexpected effects and smells. I really love it when a product is as spontaneous as I am, but I can also appreciate things that are simple and unpretentious. My friends and I keep talking about our new finds on social media, Instagram in particular. I share with them everything that represents my way of being. They are my tribe ”.
The Turia pot is aimed at people like Georgina, it meets the expectations and desires of this kind of outgoing and outgoing personality. It fits perfectly with the trend for multi-lip masking and can be part of a set of products to meet different needs during the day, such as moisturizer, exfoliant, color, etc. Manufactured in SAN by Quadpack in its factories in Spain, using the injection molding process, Turia is intended for alcohol-free formulas.
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