At the Cosmoprof trade show held in Bologna, Italy, from March 21 to 24, 2024, Aptar Beauty unveiled its exclusive new Turnkey Solutions by Aptar collection. Inspired by sport and the Paris 2024 Olympic Games, "Go beyond beauty" showcases the expertise and creativity of the division's teams.
This collection is in line with current trends by positioning itself in the world of sport. It offers an advanced routine made up of 12 ready-to-use products organized around three key stages: preparation (three products identified in blue), celebration (six products identified in magenta), and recovery (three products identified in green).
This new range highlights the expertise of the Turnkey Solutions by Aptar teams in terms of creativity, innovation, formulation and packaging.
The selected premium packagings - in market formats - represent a panel of Aptar's most advanced innovations in terms of technicality and eco-design. They can be used as presented, or customized according to specific graphic and product lines. With total adaptability.
"With the first New Dawn collection, we presented a routine made up of 'must-have' products. With Go beyond beauty, we're taking things a step further and rolling out a wider variety of products. We offer strong concepts! They are expressed in the exclusivity of the formulas, the choice of technical packaging, the attention paid to decoration and sensoriality, and an unprecedented marketing line that envisages beauty care and rituals as so many nods to the highlights of the sport".says Savéria Guelfucci, Marketing Manager for Turnkey Solutions by Aptar.
Innovative products
Thanks to creative and playful marketing, the latest trends in skincare and beauty products are integrated into this new make-up-oriented collection. Go beyond beauty brings together mists, creams, serums, lip balms, roll-ons, high-lighters, foundations, etc. The aesthetic choices made by the Turnkey Solutions by Aptar teams have focused on a streamlined, predominantly white design (with the exception of tinted lip balms, to match the marketing codes of this segment), marked in three symbolic colors - blue, magenta, green - and numbered, in a nod to sports jerseys.
"The technical packaging solutions we came up with included some of the Group's most innovative. Each one responds, in its own way, to environmental concerns: monomaterial for easier recyclability, use of recycled resins, refillability... As for the formulas, they are aligned with this same requirement, since they are vegan, highly natural (minimum 95 % according to ISO16128) and/or contain upcycled ingredients in several cases. For example, the lip balms and lipsticks are made from vegetable oils and waxes, and the solid eye contour care contains recycled coffee oil and upcycled squalane derived from olive oil".explains Marilyne Candolives, Formulation Manager.
Four exclusive Fusion packagings
With the Go beyond beauty collection, Aptar introduces to the European market four brand-new packagings designed by the group's Fusion PKG branch: Icon Jar, a special cream jar available in monomaterial (PP) and recycled resin; Space Sift, an ergonomic loose powder compact; Airless Repeat, a refillable and recyclable airless bottle, in recycled resin or monomaterial (PP); Single Roller Ball, an airless ball applicator, monomaterial (PP).
Fragrant presentation materials
The collection benefits from a fresh, delicate olfactory signature of green notes, jasmine and musk created by the perfume house Parfex, which is featured - for the first time at Aptar - on the communication cards.
Promoting these new products is an opportunity to highlight Aptar Beauty's new expertise in paper and fragrance supports, following the acquisition of iD Scent.
With its versatile business, Turnkey Solutions by Aptar offers brands - start-ups, indie brands, independent brands, private labels - a complete service to develop their skincare and make-up ranges, providing expertise and customized support for their launches.
Golden Hour" capsule collection
On the occasion of Vogue World's Haute Couture Fashion Week, which will celebrate fashion and sport at the end of June 2024, Aptar Beauty will be adding the even more premium "Golden Hour" capsule to its collection, in keeping with the codes of haute couture and luxury.
Two product families will be in the spotlight:
- Sticks, with a decongestant eye contour care product and an anti-blemish skin care product, featuring solid cosmetics and therefore water-free formulas.
- Refillable lipsticks, with two vibrant shades and a moisturizing balm.
