Laboratoires Phytodia launches the FORêT l'effet Vosges cosmetics range, initiated by the Conseil départemental des Vosges.
Renowned for their in-depth expertise in plants over the past 15 years, Laboratoires Phytodia has announced the launch of a new range of sensorial cosmetics designed at the instigation of the Conseil départemental des Vosges. Developed around seven Vosges plants, the FORêT l'effet Vosges range for the general public draws on the region's natural resources, from undergrowth essences to fruity scents, and on the expertise of 10 local producers.
The seven plants identified by the Massif des Vosges are blueberry (antioxidant), camerise (moisturizing), lemon balm (slimming and firming), fern (slimming and firming), fir (anti-aging and depigmenting), rosehip (anti-wrinkle) and elderberry (soothing). After identification, these different active ingredients were featured in 13 cosmetics for face and body, "with their creamy textures and enchanting fragrances": an invitation to travel to the heart of the Vosges forest, where skin can recharge its batteries and benefit from the goodness of plants, thanks to cosmetics that are healthy and respectful of the natural world around us.
A partnership to promote local plants
This partnership, which aims to promote local plants and their benefits, reinforces the convictions of Laboratoires Phytodia, which has been working alongside local players for many years: to offer a healthy and responsible cosmetic alternative while promoting the local economy.
"Since time immemorial and throughout the world, the forest has been a place full of life and precious resources that people have used to feed, heal and shelter themselves. Thanks to scientific progress, we have succeeded in bringing out the best in plants to extract all their benefits for the skin, while respecting the environment. Because the DNA of Laboratoires Phytodia is based on the use of local plants, grown and harvested by local producers. It's an honor for us to develop the FORêT l'effet Vosges brand in partnership with the Conseil Départemental des Vosges, with whom we've been working for several years".says Régis Saladin, founder of Laboratoires Phytodia.
"The Conseil Départemental has launched the FORêT l'effet Vosges brand to promote all aspects of the department's prodigious nature and the Massif des Vosges. Its forests are the ideal place to indulge in a real sylvotherapy cure, with the soothing benefits of its trees, and enjoy its exceptional accommodation, guided hikes, renowned spas and now its natural cosmetics range, 100 % Vosges. The department is proud to have embarked on a research and development program with Laboratoires Phytodia, who have identified the most effective active molecules in plants from the massif. We are delighted with our long-standing partnership with Laboratoires Phytodia, a recognized player in our region".stresses François Vannson, President of the Vosges Departmental Council.
