Nuwen, a manufacturer of finished cosmetic products and natural functional ingredients for nutrition-health, cosmetics and environmental solutions worldwide, will be presenting its new Cosmos Organic-certified loose powder make-up formulas at Makeup in Los Angeles on February 23 and 24. The range, comprising a tinted mattifying loose powder, a blush powder and a matte finish loose powder, has a clinically proven mattifying effect.
After launching a loose powder make-up range in 2021, Nuwen is now offering its Cosmos Organic-certified version. The minimalist formulas, with their rigorously selected ingredients, are created according to drastic specifications, meeting today's demands for naturalness and safety, without compromising on efficacy.
All the formulas in the range contain no talc, mica, titanium dioxide or silica. They are also fragrance-free, preservative-free and made from 100% ingredients of natural origin. All formulas are made in France and adapted to the Vegan positioning.
The products also have a clinically proven mattifying effect.
Four natural active ingredients
The products in the loose powder range are formulated with four active ingredients of natural origin: Lithothamnion, a fossilized red seaweed with moisturizing and mattifying properties; certified organic apioca starch, an absorbent powder with a silky feel; mineral kaolin, a white clay known for its mattifying action; and natural pigments coated with avocado oil, with emollient properties that ensure long-lasting makeup hold.
Long-lasting make-up
The mattifying loose powder is available in 10 shades for four different skin tones: light, medium, olive and dark. It provides light coverage for a natural, even, matte finish.
Available in peach or raspberry, Nuwen says powder blush gives a natural, healthy-glow effect while sculpting the face. It blends easily to modulate color intensity for a customized result.
Thanks to its universal shade, the matte finish loose powder is transparent and adapts to all skin tones. It reduces skin shine for a mattifying effect.
Matifying action
Nuwen has carried out a test in an independent laboratory to clinically prove the mattifying effectiveness of the Cosmos Organic loose powder make-up range.
According to the company, the results of an instrumental test demonstrate a mattifying effect for up to four hours, with skin shine reduced by 62 % one hour after application and 49% after four hours.
